The entity is accessible to the user.

The entity is licensed to the user.

The entity is owned by the user.

The entity is shared to the user.

The user subscribed to the entity.

Used for return value only.

Not specified.

The proposal has been approved.

The proposal has been approved but the corresponding billing setup has not.

The proposal has been cancelled by the user.

The proposal is pending approval.

The proposal has been rejected by the user, e.g.

Used for return value only.

Not specified.

Identifies a request to create a new budget.

Identifies a request to end a budget that has already started.

Identifies a request to remove a budget that hasn't started yet.

Used for return value only.

Not specified.

Identifies a request to edit an existing budget.

The account budget has been approved.

The account budget has been cancelled by the user.

The account budget is pending approval.

Used for return value only.

Not specified.

Data Type: DATE_TIME.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Used for return value only.

Not specified.

Optimize ad group ads based on clicks or conversions.

Rotate evenly forever.

The received value is not known in this version.

The ad rotation mode has not been specified.

The ad group ad is enabled.

The ad group ad is paused.

The ad group ad is removed.

The received value is not known in this version.

No value has been specified.

The ad group criterion is enabled.

The ad group criterion is paused.

The ad group criterion is removed.

The received value is not known in this version.

No value has been specified.

The ad group is enabled.

The ad group is paused.

The ad group is removed.

The received value is not known in this version.

The status has not been specified.

The default ad group type for Display campaigns.

The default ad group type for Hotel campaigns.

The default ad group type for Search campaigns.

The ad group type for Shopping campaigns serving standard product ads.

The type for ad groups in Smart Shopping campaigns.

The received value is not known in this version.

The type has not been specified.

Short unskippable in-stream video ads.

Unskippable in-stream video ads.

Outstream video ads.

TrueView in-display video ads.

TrueView (skippable) in-stream video ads.

Display Network.

Cross-network.

Google search.

Search partners.

The value is unknown in this version.

Not specified.

YouTube Search.

YouTube Videos.

Ad serving is optimized based on CTR * Conversion for the campaign.

Ad serving is optimized based on CTR for the campaign.

Ads are rotated evenly for 90 days, then optimized for clicks.

Show lower performing ads more evenly with higher performing ads, and do not optimize.

Ad serving optimization status is not available.

The received value is not known in this version.

No value has been specified.

The ad is a call only ad.

The ad is a dynamic search ad.

The ad is an expanded dynamic search ad.

The ad is an expanded text ad.

This ad is a Gmail ad.

The ad is a hotel ad.

This ad is an Image ad.

The ad is a responsive display ad.

The ad is a standard Shopping ad.

The ad is a Smart Shopping ad.

The ad is a text ad.

The received value is not known in this version.

No value has been specified.

The ad is a video ad.

AdWords Express campaigns for display.

Gmail Ad campaigns.

Mobile app campaigns for Display.

Smart display campaigns.

AdWords express campaigns for search.

Mobile app campaigns for Search.

Smart Shopping campaigns.

Used as a return value only.

Not specified.

Video TrueView for Action campaigns.

Video Outstream campaigns.

Google Display Network only.

Hotel Ads campaigns.

Search Network.

Shopping campaigns serve on the shopping property and on google.com search results.

Used for return value only.

Not specified.

Video campaigns.

General retailer relationship.

Used for return value only.

Not specified.

Between 18 and 24 years old.

Between 25 and 34 years old.

Between 35 and 44 years old.

Between 45 and 54 years old.

Between 55 and 64 years old.

65 years old and beyond.

Undetermined age range.

Used for return value only.

Not specified.

Represents paid-for apps.

Used for return value only.

Not specified.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: INT64.

Data Type: URL.

Used for return value only.

Not specified.

Data Type: STRING.

Uses external attribution.

Attributes all credit for a conversion to its last click.

Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks using Google Search attribution.

Attributes all credit for a conversion to its first click using Google Search attribution.

Attributes credit for a conversion equally across all of its clicks using Google Search attribution.

Attributes 40% of the credit for a conversion to its first and last clicks.

Attributes exponentially more credit for a conversion to its more recent clicks using Google Search attribution (half-life is 1 week).

Used for return value only.

Not specified.

Bidding entity is defined on the ad group.

Effective bidding entity is inherited from campaign bidding strategy.

Bidding entity is defined on the ad group criterion.

Used for return value only.

Not specified.

Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.

Manual click based bidding where user pays per click.

Manual impression based bidding where user pays per thousand impressions.

A bidding strategy that pays a configurable amount per video view.

An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.

A bidding strategy that automatically maximizes number of conversions given a daily budget.

Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com.

Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.

Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor.

Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).

Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Used for return value only.

Not specified.

The bid modifier is specified (overridden) at the ad group level.

The bid modifier is specified at the campaign level, on the campaign level criterion.

Used for return value only.

Not specified.

The billing setup has been approved.

The billing setup has been approved but the corresponding first budget has not.

The billing setup was cancelled by the user prior to approval.

The billing setup is pending approval.

Used for return value only.

Not specified.

This option lets you show ads across all inventory on YouTube and video partners that meet our standards for monetization.

This option lets you show ads on a reduced range of content that's appropriate for brands with particularly strict guidelines around inappropriate language and sexual suggestiveness; above and beyond what YouTube's advertiser-friendly content guidelines address.

This option lets you show ads across a wide range of content that's appropriate for most brands, such as popular music videos, documentaries, and movie trailers.

Used for return value only.

Not specified.

The budget server will not throttle serving, and ads will serve as fast as possible.

The budget server will throttle serving evenly across the entire time period.

Used for return value only.

Not specified.

Custom budget.

Daily budget.

Fixed daily budget.

Used for return value only.

Not specified.

Budget is enabled.

Budget is removed.

Used for return value only.

Not specified.

Call conversion action is disabled.

Used for return value only.

Not specified.

Call conversion action will use call conversion type set at the account level.

Call conversion action will use call conversion type set at the resource (call only ads/call extensions) level.

Data Type: STRING.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: BOOLEAN.

Used for return value only.

Not specified.

Ended.

None.

Pending.

Serving.

Suspended.

The received value is not known in this version.

No value has been specified.

The campaign shared set is enabled.

The campaign shared set is removed and can no longer be used.

Used for return value only.

Not specified.

Campaign is currently serving ads depending on budget information.

Campaign has been paused by the user.

Campaign has been removed.

Used for return value only.

Not specified.

The resource was created.

The resource was modified.

The resource was removed.

Used for return value only.

No value has been specified.

An AdGroup resource change.

An AdGroupAd resource change.

An AdGroupCriterion resource change.

A Campaign resource change.

A CampaignCriterion resource change.

A Feed resource change.

A FeedItem resource change.

Used for return value only.

No value has been specified.

Below the fold placement.

Embedded video.

Game.

Juvenile, gross & bizarre content.

Live streaming video.

Parked domain.

Profanity & rough language.

Sexually suggestive content.

Death & tragedy.

Used for return value only.

Not specified.

Video.

Content rating: not yet rated.

Content rating: G.

Content rating: MA.

Content rating: PG.

Content rating: T.

Default category.

Software download action (as for an app).

Lead-generating action.

User visiting a page.

Purchase, sales, or "order placed" event.

Signup user action.

Used for return value only.

Not specified.

Count all conversions per click.

Count only one conversion per click.

Used for return value only.

Not specified.

Conversions will be recorded.

Conversions will not be recorded and the conversion action will not appear in the UI.

Conversions will not be recorded.

Used for return value only.

Not specified.

Conversions that occur when a user clicks on an ad's call extension.

Conversions that occur when a user on a mobile device clicks a phone number.

Conversions that occur when a user downloads a mobile app from the Google Play Store.

Conversions that occur when a user makes a purchase in an app through Android billing.

Used for return value only.

Not specified.

Call conversions that are tracked by the advertiser and uploaded.

Conversions that are tracked by the advertiser and uploaded with attributed clicks.

Conversions that occur on a webpage.

Conversions that occur when a user calls a dynamically-generated phone number from an advertiser's website.

The conversion is attributed to an impression.

The conversion is attributed to an interaction.

Represents value unknown in this version.

Not specified.

The category is available to campaigns of all channel types and subtypes.

The category is available to campaigns of a specific channel type, including all subtypes under it.

The category is available to campaigns of a specific channel type and subtype(s).

Used for return value only.

Not specified.

The category is available to campaigns of all locales.

The category is available to campaigns within a list of countries, regardless of language.

The category is available to campaigns within a list of country, language pairs.

The category is available to campaigns within a list of languages, regardless of country.

Used for return value only.

Not specified.

Ad Schedule.

Age range.

App payment model.

Carrier.

Content Label for category exclusion.

Devices to target.

Gender.

Income Range.

IpBlock.

Keyword.

Language.

Listing groups to target.

Listing scope to target.

Locations to target.

Mobile application categories to target.

Operating system version.

Parental status.

Placement, aka Website.

Proximity.

A topic target on the display network (e.g.

Used for return value only.

Not specified.

A category the user is interested in.

User list.

Webpage criterion for dynamic search ads.

YouTube Channel.

YouTube Video.

Members are matched from customer info such as email address, phone number or physical address.

Members are matched from a user id generated and assigned by the advertiser.

Members are matched from mobile advertising ids.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL.

Used for return value only.

Not specified.

The data driven model is available.

The data driven model expired.

The data driven model has never been generated.

The data driven model is stale.

Used for return value only.

Not specified.

Friday.

Monday.

Saturday.

Sunday.

Thursday.

Tuesday.

The value is unknown in this version.

Not specified.

Wednesday.

Computers.

Mobile devices with full browsers.

Tablets with full browsers.

The value is unknown in this version.

Not specified.

Text, image and native formats.

Native format, i.e.

Text and image formats.

The value is unknown in this version.

Not specified.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL.

Data Type: URL.

Used for return value only.

Not specified.

Boolean.

Boolean list.

Datetime.

Datetime list.

Double.

Double (8 bytes) list.

Int64.

Int64 list.

Price.

String.

String list.

Used for return value only.

Not specified.

Url.

Url list.

Meets all quality expectations.

Does not meet some quality expectations.

Used for return value only.

No value has been specified.

Price contains qualifiers in description.

Price item header or description has price.

Price contains inconsistent items.

Price contains repetitive description.

Price contains repetitive headers.

Price item description contains promotional text.

Price item description is not relevant to the item header.

Price item header and description are repetitive.

Price item header has promotional text.

Price item header is not relevant to the price type.

Price item price is invalid or inaccurate.

Price item is in a foreign language, nonsense, or can't be rated.

Price item URL is invalid or irrelevant.

Price contains an unsupported language.

Structured snippet values violate editorial guidelines like punctuation.

Structured snippet contain promotional text.

Structured snippet values do not match the header.

Structured snippet values are repeated.

Used for return value only.

No value has been specified.

Feed item is enabled.

Feed item has been removed.

Used for return value only.

Not specified.

An error was found.

Validation pending.

Used for return value only.

No value has been specified.

Feed item is semantically well-formed.

Feed link is enabled.

Feed link has been removed.

Used for return value only.

Not specified.

Allows campaign targeting at locations within a location feed.

Allows url targeting for your dynamic search ads within a page feed.

Used for return value only.

Not specified.

Feed mapping is enabled.

Feed mapping has been removed.

Used for return value only.

Not specified.

The FeedAttributes for an GOOGLE Feed are created by Google.

Used for return value only.

Not specified.

The FeedAttributes for this Feed are managed by the user.

Feed is enabled.

Feed has been removed.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL.

Used for return value only.

Not specified.

The cap applies on ad impressions.

Used for return value only.

Not specified.

The cap applies on video ad views.

The cap is applied at the ad group level.

The cap is applied at the ad group ad level.

The cap is applied at the campaign level.

Used for return value only.

Not specified.

The cap would define limit per one day.

The cap would define limit per one month.

Used for return value only.

Not specified.

The cap would define limit per one week.

Female.

Male.

Undetermined gender.

Used for return value only.

Not specified.

The geo target constant is valid.

The geo target constant is obsolete and will be removed.

The received value is not known in this version.

No value has been specified.

Indicates that request context should match the physical location of the user.

Used for return value only.

Not specified.

The described artifact is a field and is an attribute of a resource.

The described artifact is a field and is a metric.

The described artifact is a resource.

The described artifact is a field and always segments search queries.

Unknown.

Unspecified.

Maps to google.protobuf.BoolValue Applicable operators: =, !=.

Maps to google.protobuf.StringValue.

Maps to google.protobuf.DoubleValue Applicable operators: =, !=, <, >, IN, NOT IN.

Maps to an enum.

Maps to google.protobuf.FloatValue Applicable operators: =, !=, <, >, IN, NOT IN.

Maps to google.protobuf.Int32Value Applicable operators: =, !=, <, >, <=, >=, BETWEEN, IN, NOT IN.

Maps to google.protobuf.Int64Value Applicable operators: =, !=, <, >, <=, >=, BETWEEN, IN, NOT IN.

Maps to a protocol buffer message type.

Maps to google.protobuf.StringValue.

Maps to google.protobuf.StringValue.

Unknown.

Unspecified.

Dates selected by default.

Used for return value only.

Not specified.

Dates selected by the user.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: INT64.

Data Type: URL.

Used for return value only.

Not specified.

0%-50%.

50% to 60%.

60% to 70%.

70% to 80%.

80% to 90%.

Greater than 90%.

Undetermined income range.

Used for return value only.

Not specified.

Click to site.

The user's expressed intent to engage with the ad in-place.

The default InteractionEventType for ad conversion events.

Used for return value only.

Not specified.

User viewed a video ad.

Calls.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Used for return value only.

Not specified.

Broad match.

Exact match.

Phrase match.

Used for return value only.

Not specified.

High competition.

Low competition.

Medium competition.

The value is unknown in this version.

Not specified.

The next month date range for keyword plan.

The next quarter date range for keyword plan.

The next week date range for keyword plan.

The value is unknown in this version.

Not specified.

Google Search.

Google Search + Search partners.

The value is unknown in this version.

Not specified.

First listing custom attribute.

Second listing custom attribute.

Third listing custom attribute.

Fourth listing custom attribute.

Fifth listing custom attribute.

Used for return value only.

Not specified.

Subdivision of products along some listing dimension.

Listing group unit that defines a bid.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: URL.

Used for return value only.

Not specified.

Indicates current in-effect relationship.

Indicates relationship has been requested by manager, but manager canceled it.

Indicates terminated relationship.

Indicates relationship has been requested by manager, but the client hasn't accepted yet.

Relationship was requested by the manager, but the client has refused.

Used for return value only.

Not specified.

Audio file.

Animated image, such as animated GIF.

Small image, used for map ad.

Static image, used for image ad.

ZIP file, used in fields of template ads.

The received value is not known in this version.

The media type has not been specified.

Video file.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Used for return value only.

Not specified.

MIME type of audio/mp3.

MIME type of audio/wav.

MIME type of application/x-shockwave-flash.

MIME type of application/x-html5-ad-zip.

MIME type of image/gif.

MIME type of image/jpeg.

MIME type of image/png.

MIME type of application/vnd.ms-excel.

MIME type of application/msword.

MIME type of application/pdf.

MIME type of application/rtf.

MIME type of text/html.

The received value is not known in this version.

The mime type has not been specified.

Fifteen minutes past the hour.

Forty-five minutes past the hour.

Thirty minutes past the hour.

The value is unknown in this version.

Not specified.

Zero minutes past the hour.

Mobile phones.

Tablets.

Used for return value only.

Not specified.

April.

August.

December.

February.

January.

July.

June.

March.

May.

November.

October.

September.

The value is unknown in this version.

Not specified.

Equals to the specified version.

Greater than or equals to the specified version.

Used for return value only.

Not specified.

First page on google.com.

Top slots of the first page on google.com.

Used for return value only.

Not specified.

Not a parent.

Parent.

Undetermined parental status.

Used for return value only.

Not specified.

Lets you dynamically inject custom data into the title and description of your ads.

If you sell your product through retail chains, affiliate location extensions let you show nearby stores that carry your products.

Lets you provide users with a link that points to a mobile app in addition to a website.

Lets you attach a phone number to an ad, allowing customers to call directly from the ad.

Lets you include additional text with your search ads that provide detailed information about your business, including products and services you offer.

Indicates that this feed is for a custom dynamic remarketing type.

Indicates that this feed is for education dynamic remarketing.

Indicates that this feed is for flight dynamic remarketing.

Indicates that this feed is for hotels and rentals dynamic remarketing.

Indicates that this feed is for job dynamic remarketing.

Indicates that this feed is for local deals dynamic remarketing.

Indicates that this feed is for real estate dynamic remarketing.

Indicates that this feed is for travel dynamic remarketing.

Lets you show locations of businesses from your Google My Business account in your ad.

Allows users to see your ad, click an icon, and contact you directly by text message.

Lets you display prices for a list of items along with your ads.

Allows you to highlight sales and other promotions that let users see how they can save by buying now.

Lets you show links in your ad to pages from your website, including the main landing page.

Lets you add more info to your ad, specific to some predefined categories such as types, brands, styles, etc.

Used for return value only.

Not specified.

Serves without restrictions.

Serves with restrictions.

Will not serve in targeted countries, but may serve for users who are searching for information about the targeted countries.

Will not serve.

The received value is not known in this version.

No value has been specified.

Currently under review.

Primary review complete.

The resource has been resubmitted for approval or its policy decision has been appealed.

The received value is not known in this version.

No value has been specified.

Constrained for all targeted countries, but may serve in other countries through area of interest.

Could increase coverage beyond normal.

May be of interest, but does not limit how the resource is served.

The resource will not be served under some circumstances.

The resource will not be served.

The received value is not known in this version.

No value has been specified.

The display url.

The final mobile url.

The final url.

The tracking url template, with substituted mobile url.

The tracking url template, with substituted desktop url.

The received value is not known in this version.

No value has been specified.

The value is unknown in this version.

Not specified.

Represents top content on YouTube.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: PRICE.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: PRICE.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: PRICE.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: PRICE.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: PRICE.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: PRICE.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: PRICE.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: PRICE.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Used for return value only.

Not specified.

The item is sold in local stores.

The item is sold online.

Used for return value only.

Not specified.

The item is matched to its online or local stores counterpart, indicating it is available for purchase in both ShoppingProductChannels.

The item is sold through one channel only, either local stores or online as indicated by its ProductChannel.

Used for return value only.

Not specified.

The product condition is new.

The product condition is refurbished.

Used for return value only.

Not specified.

The product condition is used.

Level 1.

Level 2.

Level 3.

Level 4.

Level 5.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: PRICE.

Data Type: STRING.

Data Type: PRICE.

Data Type: INT64.

Data Type: STRING.

Data Type: DATE.

Data Type: DATE.

Data Type: STRING.

Data Type: URL.

Used for return value only.

Not specified.

Kilometers.

Miles.

Used for return value only.

Not specified.

Quality of the creative is above average.

Quality of the creative is average.

Quality of the creative is below average.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL.

Used for return value only.

Not specified.

Budget recommendation for budget constrained campaigns.

Recommendation to enable Enhanced Cost Per Click for a campaign.

Keyword recommendation.

Recommendation to update a campaign to use a Maximize Clicks bidding strategy.

Recommendation to update a campaign to use the Maximize Conversions bidding strategy.

Recommendation to start using the "Optimize" ad rotation setting for the given ad group.

Recommendation to start showing your campaign's ads on Google Search Partners Websites.

Recommendation to update a campaign to use a Target CPA bidding strategy.

Recommendation to add a new text ad.

Used for return value only.

Not specified.

Broad match.

Exact match.

Exact match (close variant).

Phrase match (close variant).

Phrase match.

Used for return value only.

Not specified.

Search term is added to targeted keywords.

Search term has been both added and excluded.

Search term matches a negative keyword.

Search term is neither targeted nor excluded.

Used for return value only.

Not specified.

The shared set is enabled.

The shared set is removed and can no longer be used.

Used for return value only.

Not specified.

A set of keywords that can be excluded from targeting.

A set of placements that can be excluded from targeting.

Used for return value only.

Not specified.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Used for return value only.

Not specified.

Google Display Network.

Cross-network.

Google search: Other.

Search partners: Other.

Search partners: Top.

Google search: Side.

Google search: Top.

The value is unknown in this version.

Not specified.

Infinite, indicates unlimited spending power.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: STRING_LIST.

Used for return value only.

Not specified.

Recommendation to set Target CPA to a value that is as close as possible to, yet lower than, the actual CPA (computed for past 28 days).

Recommendation to set Target CPA to maintain the same conversions.

Recommendation to set Target CPA to maintain the same cost.

Recommendation to set Target CPA to maintain the same CPA.

Used for return value only.

Not specified.

Criteria for targeting age ranges.

Audience criteria, which include user list, user interest, custom affinity, and custom in market.

Criteria for targeting gender.

Criteria for income range targeting.

Keyword criteria, e.g.

Criteria for parental status targeting.

Placement criteria, which include websites like 'www.flowers4sale.com', as well as mobile applications, mobile app categories, YouTube videos, and YouTube channels.

Topic criteria for targeting categories of content, e.g.

Used for return value only.

Not specified.

An infinite point in the future.

As soon as possible.

Used for return value only.

Not specified.

Google AMP page format.

Standard HTML page format.

Used for return value only.

Not specified.

For embedding on a mobile webpage.

Used for return value only.

Not specified.

The snippet that is fired as a result of a website page loading.

The snippet contains a JavaScript function which fires the tag.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: URL.

Used for return value only.

Not specified.

The affinity for this user interest.

The market for this user interest.

Users known to have installed applications in the specified categories.

User interest criteria for new smart phone users.

Used for return value only.

Not specified.

The geographical location of the interest-based vertical.

The access is disabled.

The access is enabled.

Used for return value only.

Not specified.

Used for return value only.

Not specified.

The userlist was closed because of not being used for over one year.

A AND B.

A AND NOT B.

Used for return value only.

Not specified.

The uploaded data is first party data.

The uploaded data is from a third party credit bureau.

The uploaded data is from a third party voter file.

Used for return value only.

Not specified.

After.

Before.

Equals.

Not Equals.

Used for return value only.

Not specified.

And - all of the operands.

Or - at least one of the operands.

Not - none of the operands.

Used for return value only.

Not specified.

Closed status - No new members being added.

Open status - List is accruing members and can be targeted to.

Used for return value only.

Not specified.

Equals.

Greater than.

Greater than or equal.

Less than.

Less than or equal.

Not equals.

Used for return value only.

Not specified.

Prepopulation failed.

Prepopulation is finished.

Prepopoulation is being requested.

Used for return value only.

Not specified.

Conjunctive normal form.

Disjunctive normal form.

Used for return value only.

Not specified.

User list has number of users in range of 50000 to 100000.

User list has number of users in range of 500000 to 1 million.

User list has number of users in range of 5 to 10 millions.

User list has less than 500 users.

User list has number of users in range of 500 to 1000.

User list has number of users in range of 100000 to 300000.

User list has number of users in range of 1 to 2 millions.

User list has number of users in range of 1000 to 10000.

User list has over 50 million users.

User list has number of users in range of 10 to 20 millions.

User list has number of users in range of 10000 to 50000.

User list has number of users in range of 30 to 50 millions.

User list has number of users in range of 300000 to 500000.

User list has number of users in range of 3 to 5 millions.

User list has number of users in range of 20 to 30 millions.

User list has number of users in range of 2 to 3 millions.

Used for return value only.

Not specified.

Contains.

Ends with.

Equals.

Not contains.

Not ends with.

Not equals.

Not starts with.

Starts with.

Used for return value only.

Not specified.

UserList of first party CRM data provided by advertiser in the form of emails or other formats.

UserList created in the Google Ad Manager platform.

UserList represented as a combination of other user lists/interests.

UserList represented as a collection of conversion types.

UserList associated with a rule.

UserList with users similar to users of another UserList.

Used for return value only.

Not specified.

Replace vanity pharma URL with manufacturer website url.

Used for return value only.

Not specified.

Replace vanity pharma URL with description of the website.

Medical device website with website content in English.

Medical device website with website content in Spanish (Sitio de dispositivos médicos).

Prescription contraception website with website content in English.

Prescription contraception website with website content in Spanish (Sitio de anticonceptivos con receta).

Prescription device website with website content in English.

Prescription device website with website content in Spanish (Sitio de dispositivos con receta).

Prescription treatment website with website content in English.

Prescription treatment website with website content in Spanish (Sitio de tratamientos con receta).

Prescription vaccine website with website content in English.

Prescription vaccine website with website content in Spanish (Sitio de vacunas con receta).

Preventative treatment website with website content in English.

Preventative treatment website with website content in Spanish (Sitio de tratamientos preventivos).

Used for return value only.

Not specified.

Operand denoting a webpage category targeting condition.

Operand denoting a webpage custom label targeting condition.

Operand denoting a webpage content targeting condition.

Operand denoting a webpage title targeting condition.

Used for return value only.

Not specified.

Operand denoting a webpage URL targeting condition.

The argument web condition is part of the compared web condition.

The argument web condition is equal to the compared web condition.

Used for return value only.

Not specified.

Indicates the way the entity such as user list is related to a user.

Message describing AccountBudgetProposal statuses.

Message describing AccountBudgetProposal types.

Message describing AccountBudget statuses.

Values for Ad Customizer placeholder fields.

Container for enum describing possible ad rotation modes of ads within an ad group.

Container for enum describing possible statuses of an AdGroupAd.

Message describing AdGroupCriterion statuses.

Container for enum describing possible statuses of an ad group.

Defines types of an ad group, specific to a particular campaign channel type.

Container for enumeration of Google Ads network types.

Possible ad serving statuses of a campaign.

Container for enum describing possible types of an ad.

An immutable specialization of an Advertising Channel.

The channel type a campaign may target to serve on.

Container for enum describing possible values for a relationship type for an affiliate location feed.

Container for enum describing the type of demographic age ranges.

Represents a criterion for targeting paid apps.

Values for App placeholder fields.

Container for enum representing the attribution model that describes how to distribute credit for a particular conversion across potentially many prior interactions.

Container for enum describing possible bidding sources.

Container for enum describing possible bidding strategy types.

Container for enum describing possible bid modifier sources.

Message describing BillingSetup statuses.

Container for enum with 3-Tier brand safety suitability control.

Message describing Budget delivery methods.

Message describing Budget period.

Message describing a Budget status.

Container for enum describing possible data types for call conversion reporting state.

Values for Callout placeholder fields.

Values for Call placeholder fields.

Message describing Campaign serving statuses.

Container for enum describing types of campaign shared set statuses.

Container for enum describing possible statuses of a campaign.

Container for enum describing operations for the ChangeStatus resource.

Container for enum describing supported resource types for the ChangeStatus resource.

Container for enum describing content label types in ContentLabel.

Container for enum describing the category of conversions that are associated with a ConversionAction.

Container for enum describing the conversion deduplication mode for conversion optimizer.

Container for enum describing possible statuses of a conversion action.

Container for enum describing possible types of a conversion action.

Container for enum indicating the event type the conversion is attributed to.

Describes channel availability mode for a criterion availability - whether the availability is meant to include all advertising channels, or a particular channel with all its channel subtypes, or a channel with a certain subset of channel subtypes.

Describes locale availabilty mode for a criterion availability - whether it's available globally, or a particular country with all languages, or a particular language with all countries, or a country-language pair.

The possible types of a criterion.

Indicates what type of data are the user list's members matched from.

Values for Custom placeholder fields.

Container for enum indicating data driven model status.

Container for enumeration of days of the week, e.g., "Monday".

Container for enumeration of Google Ads devices available for targeting.

Container for display ad format settings.

Values for Education placeholder fields.

Container for enum describing possible data types for a feed attribute.

Container for enum describing possible quality evaluation approval statuses of a feed item.

Container for enum describing possible quality evaluation disapproval reasons of a feed item.

Container for enum describing possible statuses of a feed item.

Container for enum describing possible validation statuses of a feed item.

Container for an enum describing possible statuses of a feed link.

Container for enum describing possible criterion types for a feed mapping.

Container for enum describing possible statuses of a feed mapping.

Container for enum describing possible values for a feed origin.

Container for enum describing possible statuses of a feed.

Values for Flight placeholder fields.

Container for enum describing the type of event that the cap applies to.

Container for enum describing the level on which the cap is to be applied.

Container for enum describing the unit of time the cap is defined at.

Container for enum describing the type of demographic genders.

Container for describing the status of a geo target constant.

Message describing feed item geo targeting restriction.

Container for enum that determines if the described artifact is a resource or a field, and if it is a field, when it segments search queries.

Container holding the various data types.

Container for enum describing possible hotel date selection types.

Values for Hotel placeholder fields.

Container for enum describing the type of demographic income ranges.

Container for enum describing types of payable and free interactions.

Container for enum describing possible interaction types.

Values for Job placeholder fields.

Message describing Keyword match types.

Container for enumeration of keyword competition levels.

Container for enumeration of forecast intervals.

Container for enumeration of keyword plan forecastable network types.

Container for enum describing the index of the listing custom attribute.

Container for enum describing the type of the listing group.

Values for Local placeholder fields.

Container for enum describing possible status of a manager and client link.

Container for enum describing the types of media.

Values for Message placeholder fields.

Container for enum describing the mime types.

Container for enumeration of quarter-hours.

Container for enum describing the types of mobile device.

Container for enumeration of months of the year, e.g., "January".

Container for enum describing the type of OS operators.

Container for enum describing possible strategy goals: where impressions are desired to be shown on search result pages.

Container for enum describing the type of demographic parental statuses.

Container for enum describing possible placeholder types for a feed mapping.

Container for enum describing possible policy approval statuses.

Container for enum describing possible policy review statuses.

Container for enum describing possible policy topic entry types.

Container for enum describing possible policy topic evidence destination mismatch url types.

Container for enumeration of preferred content criterion type.

Values for Price placeholder fields.

Locality of a product offer.

Availability of a product offer.

Condition of a product offer.

Level of the type of a product offer.

Values for Promotion placeholder fields.

Container for enum describing unit of radius in proximity.

The relative performance compared to other advertisers.

Values for Real Estate placeholder fields.

Container for enum describing types of recommendations.

Container for enum describing match types for a keyword triggering an ad.

Container for enum indicating whether a search term is one of your targeted or excluded keywords.

Container for enum describing types of shared set statuses.

Container for enum describing types of shared sets.

Values for Sitelink placeholder fields.

Container for enumeration of possible positions of the Ad.

Message describing spending limit types.

Values for Structured Snippet placeholder fields.

Container for enum describing goals for TargetCpaOptIn recommendation.

The dimensions that can be targeted.

Message describing time types.

Container for enum describing the format of the web page where the tracking tag and snippet will be installed.

Container for enum describing the type of the generated tag snippets for tracking conversions.

Values for Travel placeholder fields.

Message describing a UserInterestTaxonomyType.

Indicates if this client still has access to the list.

Indicates the reason why the userlist was closed.

Logical operator connecting two rules.

Indicates source of Crm upload data.

Supported rule operator for date type.

The logical operator of the rule.

Membership status of this user list.

Supported rule operator for number type.

Indicates status of prepopulation based on the rule.

Rule based user list rule type.

Size range in terms of number of users of a UserList.

Supported rule operator for string type.

The user list types.

The display mode for vanity pharma URLs.

The text that will be displayed in display URL of the text ad when website description is the selected display mode for vanity pharma URLs.

Container for enum describing webpage condition operand in webpage criterion.

Container for enum describing webpage condition operator in webpage criterion.

Enum describing possible access reasons.

The possible statuses of an AccountBudgetProposal.

The possible types of an AccountBudgetProposal.

The possible statuses of an AccountBudget.

Possible values for Ad Customizers placeholder fields.

The possible ad rotation modes of an ad group.

The possible statuses of an AdGroupAd.

The possible statuses of an AdGroupCriterion.

The possible statuses of an ad group.

Enum listing the possible types of an ad group.

Enumerates Google Ads network types.

Enum describing possible serving statuses.

The possible types of an ad.

Enum describing the different channel subtypes.

Enum describing the various advertising channel types.

Possible values for a relationship type for an affiliate location feed.

The type of demographic age ranges (e.g.

Enum describing possible app payment models.

Possible values for App placeholder fields.

The attribution model that describes how to distribute credit for a particular conversion across potentially many prior interactions.

Enum describing possible bidding sources.

Enum describing possible bidding strategy types.

Enum describing possible bid modifier sources.

The possible statuses of a BillingSetup.

3-Tier brand safety suitability control.

Possible delivery methods of a Budget.

Possible period of a Budget.

Possible statuses of a Budget.

Possible data types for a call conversion action state.

Possible values for Callout placeholder fields.

Possible values for Call placeholder fields.

Possible serving statuses of a campaign.

Enum listing the possible campaign shared set statuses.

Possible statuses of a campaign.

Status of the changed resource.

Enum listing the resource types support by the ChangeStatus resource.

Enum listing the content label types supported by ContentLabel criterion.

The category of conversions that are associated with a ConversionAction.

Indicates how conversions for this action will be counted.

Possible statuses of a conversion action.

Possible types of a conversion action.

The event type of conversions that are attributed to.

Enum containing the possible CriterionCategoryChannelAvailabilityMode.

Enum containing the possible CriterionCategoryLocaleAvailabilityMode.

Enum describing possible criterion types.

Enum describing possible customer match upload key types.

Possible values for Custom placeholder fields.

Enumerates data driven model statuses.

Enumerates days of the week, e.g., "Monday".

Enumerates Google Ads devices available for targeting.

Enumerates display ad format settings.

Possible values for Education placeholder fields.

Possible data types for a feed attribute.

The possible quality evaluation approval statuses of a feed item.

The possible quality evaluation disapproval reasons of a feed item.

Possible statuses of a feed item.

The possible validation statuses of a feed item.

Possible statuses of a feed link.

Possible placeholder types for a feed mapping.

Possible statuses of a feed mapping.

Possible values for a feed origin.

Possible statuses of a feed.

Possible values for Flight placeholder fields.

The type of event that the cap applies to (e.g.

The level on which the cap is to be applied (e.g ad group ad, ad group).

Unit of time the cap is defined at (e.g.

The type of demographic genders (e.g.

The possible statuses of a geo target constant.

A restriction used to determine if the request context's geo should be matched.

The category of the artifact.

These are the various types a GoogleAdsService artifact may take on.

Enum describing possible hotel date selection types.

Possible values for Hotel placeholder fields.

The type of demographic income ranges (e.g.

Enum describing possible types of payable and free interactions.

Enum describing possible interaction types.

Possible values for Job placeholder fields.

Possible Keyword match types.

Competition level of a keyword.

Forecast intervals.

Enumerates keyword plan forecastable network types.

The index of the listing custom attribute.

The type of the listing group.

Possible values for Local placeholder fields.

Possible statuses of a link.

The type of media.

Possible values for Message placeholder fields.

The mime type.

Enumerates of quarter-hours.

The type of mobile device.

Enumerates months of the year, e.g., "January".

The type of operating system version.

Enum describing possible strategy goals.

The type of parental statuses (e.g.

Possible placeholder types for a feed mapping.

The possible policy approval statuses.

The possible policy review statuses.

The possible policy topic entry types.

The possible policy topic evidence destination mismatch url types.

Enumerates preferred content criterion type.

Possible values for Price placeholder fields.

Enum describing the locality of a product offer.

Enum describing the availability of a product offer.

Enum describing the condition of a product offer.

Enum describing the level of the type of a product offer.

Possible values for Promotion placeholder fields.

The unit of radius distance in proximity (e.g.

Enum listing the possible quality score buckets.

Possible values for Real Estate placeholder fields.

Types of recommendations.

Possible match types for a keyword triggering an ad, including variants.

Indicates whether the search term is one of your targeted or excluded keywords.

Enum listing the possible shared set statuses.

Enum listing the possible shared set types.

Possible values for Sitelink placeholder fields.

Enumerates possible positions of the Ad.

The possible spending limit types used by certain resources as an alternative to absolute money values in micros.

Possible values for Structured Snippet placeholder fields.

Goal of TargetCpaOptIn recommendation.

Enum describing possible targeting dimensions.

The possible time types used by certain resources as an alternative to absolute timestamps.

The format of the web page where the tracking tag and snippet will be installed.

The type of the generated tag snippets for tracking conversions.

Possible values for Travel placeholder fields.

Enum containing the possible UserInterestTaxonomyTypes.

Enum containing possible user list access statuses.

Enum describing possible user list closing reasons.

Enum describing possible user list combined rule operators.

Enum describing possible user list crm data source type.

Enum describing possible user list date rule item operators.

Enum describing possible user list logical rule operators.

Enum containing possible user list membership statuses.

Enum describing possible user list number rule item operators.

Enum describing possible user list prepopulation status.

Enum describing possible user list rule types.

Enum containing possible user list size ranges.

Enum describing possible user list string rule item operators.

Enum containing possible user list types.

Enum describing possible display modes for vanity pharma URLs.

Enum describing possible text.

The webpage condition operand in webpage criterion.

The webpage condition operator in webpage criterion.