CoerceType will accept a string, []byte, or json.Marshaller type and convert it to a []byte for use and consistency in the SDK.

DeleteEmptyAndTrim removes empty strings from a slice.

SplitColon - use custom split func, on colons, instead of .Split to eliminate empty values (i.e Test,,,).

SplitComma - use custom split func, on commas, instead of .Split to eliminate empty values (i.e Test,,,).