Invitation process was terminated by the email recipient.

Invitation URLs expired without being acted upon.

The initial state of an invitation, before being acted upon by anyone.

Used for return value only.

Not specified.

The resource is accessible to the user.

The resource is licensed to the user.

The resource is owned by the user.

The resource is shared to the user.

The user subscribed to the resource.

Used for return value only.

Not specified.

Owns its account and can control the addition of other users.

Role for \"email only\" access.

Can view campaigns and account changes, but cannot make edits.

Can modify campaigns, but can't affect other users.

Used for return value only.

Not specified.

The proposal has been approved.

The proposal has been approved but the corresponding billing setup has not.

The proposal has been cancelled by the user.

The proposal is pending approval.

The proposal has been rejected by the user, for example, by rejecting an acceptance email.

Used for return value only.

Not specified.

Identifies a request to create a new budget.

Identifies a request to end a budget that has already started.

Identifies a request to remove a budget that hasn't started yet.

Used for return value only.

Not specified.

Identifies a request to edit an existing budget.

The account budget has been approved.

The account budget has been cancelled by the user.

The account budget is pending approval.

Used for return value only.

Not specified.

The link is enabled.

This link has been requested by a user on the other account.

The link is rejected by the approver.

The link is removed/disabled.

The link to the other account has been requested.

The link is revoked by the user who requested the link.

Used for return value only.

Not specified.

Data Type: DATE_TIME.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Used for return value only.

Not specified.

App Deep Link.

iOS App Store or Play Store.

Lead Generation Form.

Location Dedicated Page.

Map App.

Text Message.

Ads that don't intend to drive users off from ads to other destinations.

Call Dialer.

The value is unknown in this version.

Ad Destination for Conversions with keys unknown.

Not specified.

Website.

YouTube.

The ad group ad is eligible to serve.

The ad group ad is serving in a limited capacity.

The ad group ad is not eligible to serve.

The ad group ad is paused.

The ad cannot serve now, but may serve later without advertiser action.

The ad group ad is removed.

Used for return value only.

No value has been specified.

The ad is internally labeled with a limiting label.

The ad is only serving in the user-specified area of interest.

The ad is disapproved.

No eligible ads instances could be generated.

The user-specified ad status is paused.

The ad is poor quality.

The user-specified ad status is removed.

The ad is part of an ongoing appeal.

The ad is under review.

The user-specified ad group status is paused.

The user-specified ad group status is removed.

The user-specified time for this campaign to end has passed.

The user-specified campaign status is paused.

The user-specified time for this campaign to start is in the future.

The user-specified campaign status is removed.

Used for return value only.

No value has been specified.

Optimize ad group ads based on clicks or conversions.

Rotate evenly forever.

The received value is not known in this version.

The ad rotation mode has not been specified.

The ad group ad is enabled.

The ad group ad is paused.

The ad group ad is removed.

The received value is not known in this version.

No value has been specified.

Approved.

Disapproved.

Pending Review.

Under review.

The value is unknown in this version.

Not specified.

The ad group criterion is eligible to serve.

The ad group criterion is not eligible to serve.

The ad group criterion is paused.

The ad group criterion is pending.

The ad group criterion is removed.

Used for return value only.

Not specified.

The ad group criterion's bid is below the value necessary to serve on the first page.

The ad group criterion is disapproved by the ads approval system.

The ad group criterion has a low quality score.

The ad group criterion is negative.

The user-specified ad group criterion status is paused.

The ad group criterion has been paused due to prolonged low activity in serving.

The ad group criterion is pending review.

The ad group criterion is rarely served.

The user-specified ad group criterion status is removed.

The ad group criterion is restricted.

The ad group criterion is under review.

The user-specified ad group status is paused.

The user-specified ad group status is removed.

The ad group criterion is overridden by negative campaign criterion.

The user-specified time for this campaign to end has passed.

The user-specified campaign status is paused.

The user-specified time for this campaign to start is in the future.

The user-specified campaign status is removed.

Used for return value only.

Not specified.

The ad group criterion is enabled.

The ad group criterion is paused.

The ad group criterion is removed.

The received value is not known in this version.

No value has been specified.

The ad group is eligible to serve.

The ad group has limited servability.

The ad group is not eligible to serve.

The ad group is paused.

The ad group may serve in the future.

The ad group is removed.

Used for return value only.

Not specified.

The user-specified ad group ads statuses in this ad group are all paused.

The construction of this ad group is not yet complete.

The user-specified ad group status is paused.

Ad group has been paused due to prolonged low activity in serving.

The user-specified ad group status is removed.

The AdGroup belongs to a Draft campaign.

The user-specified time for this campaign to end has passed.

The user-specified campaign status is paused.

The user-specified time for this campaign to start is in the future.

The user-specified campaign status is removed.

Policy status reason when at least one ad is disapproved.

Policy status reason when at least one ad is limited by policy.

The user-specified keyword statuses in this ad group are all paused.

Policy status reason when most ads are pending review.

No eligible ad group ads exist in this ad group.

No eligible keywords exist in this ad group.

Used for return value only.

Not specified.

The ad group is enabled.

The ad group is paused.

The ad group is removed.

The received value is not known in this version.

The status has not been specified.

The default ad group type for Display campaigns.

The default ad group type for Hotel campaigns.

The ad group type for Promoted Hotel ad groups.

Ad group type for Dynamic Search Ads ad groups.

The default ad group type for Search campaigns.

The type for ad groups in Shopping Comparison Listing campaigns.

The ad group type for Shopping campaigns serving standard product ads.

The type for ad groups in Smart Shopping campaigns.

Ad group type for Smart campaigns.

Ad group type for Travel campaigns.

The received value is not known in this version.

The type has not been specified.

Short unskippable in-stream video ads.

Video efficient reach ad groups.

Unskippable in-stream video ads.

Outstream video ads.

Video responsive ad groups.

TrueView in-display video ads.

TrueView (skippable) in-stream video ads.

Display Network.

Google TV.

Cross-network.

Google search.

Search partners.

The value is unknown in this version.

Not specified.

YouTube.

Ad serving is optimized based on CTR * Conversion for the campaign.

Ad serving is optimized based on CTR for the campaign.

Ads are rotated evenly for 90 days, then optimized for clicks.

Show lower performing ads more evenly with higher performing ads, and do not optimize.

Ad serving optimization status is not available.

The received value is not known in this version.

No value has been specified.

Average strength.

Excellent strength.

Good strength.

No ads could be generated.

The ad strength is currently pending.

Poor strength.

Used for return value only.

Not specified.

The ad is an app ad.

The ad is an app engagement ad.

Universal app pre-registration ad.

Call ad.

Demand Gen carousel ad.

Demand Gen multi asset ad.

Demand Gen product ad.

Demand Gen video responsive ad.

The ad is a display upload ad with one of the DYNAMIC_HTML5_* product types.

The ad is an expanded dynamic search ad.

The ad is an expanded text ad.

The ad is a hotel ad.

The ad is a display upload ad with the HTML5_UPLOAD_AD product type.

This ad is an Image ad.

In-feed video ad.

The ad is a legacy app install ad.

The ad is a legacy responsive display ad.

The ad is a local ad.

The ad is a responsive display ad.

The ad is a responsive search ad.

The ad is a Shopping Comparison Listing ad.

The ad is a standard Shopping ad.

The ad is a Smart Shopping ad.

Smart campaign ad.

The ad is a text ad.

Travel ad.

The received value is not known in this version.

No value has been specified.

The ad is a video ad.

Video bumper ad.

Video non-skippable in-stream ad.

Video outstream ad.

Video responsive ad.

Video TrueView in-stream ad.

App Campaign that lets you easily promote your Android or iOS app across Google's top properties including Search, Play, YouTube, and the Google Display Network.

App Campaign for engagement, focused on driving re-engagement with the app across several of Google's top properties including Search, YouTube, and the Google Display Network.

App Campaign for pre registration, specialized for advertising mobile app pre-registration, that targets multiple advertising channels across Google Play, YouTube and Display Network.

AdWords Express campaigns for display.

Gmail Ad campaigns.

Mobile app campaigns for Display.

Smart display campaigns.

Campaigns specialized for local advertising.

AdWords express campaigns for search.

Mobile app campaigns for Search.

Shopping Comparison Listing campaigns.

Smart Shopping campaigns.

Standard Smart campaigns.

Travel Activities campaigns.

Used as a return value only.

Not specified.

Video TrueView for Action campaigns.

Video campaigns with non-skippable video ads.

Video Outstream campaigns.

Video reach campaign with Target Frequency bidding strategy.

Video campaigns with sequence video ads.

Demand Gen campaigns.

Google Display Network only.

Hotel Ads campaigns.

Local ads campaigns.

Local services campaigns.

App Campaigns, and App Campaigns for Engagement, that run across multiple channels.

Performance Max campaigns.

Search Network.

Shopping campaigns serve on the shopping property and on google.com search results.

Smart campaigns.

Travel campaigns.

Used for return value only.

Not specified.

Video campaigns.

General retailer relationship.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Used for return value only.

Not specified.

Between 18 and 24 years old.

Between 25 and 34 years old.

Between 35 and 44 years old.

Between 45 and 54 years old.

Between 55 and 64 years old.

65 years old and beyond.

Undetermined age range.

Used for return value only.

Not specified.

The physical click interaction type.

The 10 seconds engaged view interaction type.

The value is unknown in this version.

Not specified.

The view (ad impression) interaction type.

Display Network.

Search Network.

The value is unknown in this version.

Not specified.

YouTube Network.

The bidding strategy of the app campaign should aim to maximize the selected in-app conversions' volume.

The bidding strategy of the app campaign should aim to maximize installation of the app.

This bidding strategy of the app campaign should aim to maximize installation of the app without advertiser-provided target cost-per-install.

This bidding strategy of the app campaign should aim to maximize pre-registration of the app.

The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions while achieving or exceeding target return on advertising spend.

The bidding strategy of the app campaign should aim to maximize just the selected in-app conversion's volume, while achieving or exceeding target cost per in-app conversion.

The bidding strategy of the app campaign should aim to maximize all conversions' value, that is, install and selected in-app conversions.

Represents value unknown in this version of the API.

Not specified.

Apple app store.

Google play.

Used for return value only.

Not specified.

Aim to maximize the long term number of selected in-app conversions from app installs.

Aim to maximize the long term number of selected in-app conversions from app installs.

Aim to maximize the number of app installs.

Aim to maximize installation of the app without target cost-per-install.

Aim to maximize the pre-registration of the app.

Aim to maximize all conversions' value, for example, install + selected in-app conversions while achieving or exceeding target return on advertising spend.

Used for return value only.

Not specified.

Represents paid-for apps.

Used for return value only.

Not specified.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: INT64.

Data Type: URL.

Used for return value only.

Not specified.

Data Type: STRING.

Apple iTunes.

Google Play.

Used for return value only.

Not specified.

The Android operating system.

The Apple IOS operating system.

Used for return value only.

Not specified.

Opted-in will enable generating and serving an asset automation type.

Opted-out will stop generating and serving an asset automation type.

Used as a return value only.

Not specified.

Text asset automation includes headlines and descriptions.

Used as a return value only.

Not specified.

The asset is linked for use to select an ad image.

The asset is linked to indicate that a hotels campaign is "Book on Google" enabled.

The asset is linked for use as a business logo.

The asset is linked for use as a business name.

The asset is linked for use as a Call extension.

The asset is linked for use to select a call-to-action.

The asset is linked for use as a Callout extension.

The asset is linked for use as a Demand Gen carousel card.

The asset is linked for use as a description.

The asset is linked for use as a headline.

The asset is linked for use as a Hotel Callout extension.

The asset is linked for use as a hotel property in a Performance Max for travel goals campaign.

The asset is linked for use as a landscape logo.

The asset is linked for use as a Lead Form extension.

The asset is linked for use as a logo.

The asset is linked for use as a long headline.

The asset is linked for use as mandatory ad text.

The asset is linked for use as a marketing image.

The asset is linked for use as a media bundle.

The asset is linked for use as a Mobile App extension.

The asset is linked for use as a portrait marketing image.

The asset is linked for use as a Price extension.

The asset is linked for use as a Promotion extension.

The asset is linked for use as a Sitelink.

The asset is linked for use as a square marketing image.

The asset is linked for use as a Structured Snippet extension.

Used for return value only.

Not specified.

The asset is linked for use as a non YouTube logo.

The asset is linked for use as a YouTube video.

The asset group is eligible to serve.

The asset group has limited servability.

The asset group is not eligible to serve.

The asset group is paused.

The asset group is pending approval and may serve in the future.

The asset group is removed.

Used for return value only.

Not specified.

The asset group has been marked as disapproved.

The asset group is approved but only serves in limited capacity due to policies.

The user-specified asset group status is paused.

The user-specified asset group status is removed.

The asset group has not completed policy review.

The user-specified time for this campaign to end has passed.

The user-specified campaign status is paused.

The user-specified time for this campaign to start is in the future.

The user-specified campaign status is removed.

Used for return value only.

Not specified.

Search Theme is eligible to show ads.

Search Theme is inactive and isn't showing ads.

Low search volume; Below first page bid estimate.

Search Theme is under review.

The value is unknown in this version.

Not specified.

The asset group is enabled.

The asset group is paused.

The asset group is removed.

The received value is not known in this version.

The status has not been specified.

The asset is eligible to serve.

The asset is serving in a partial capacity.

The asset is not eligible to serve.

The user-specified asset link status is paused.

The asset may serve in the future.

The user-specified asset link status is removed.

Used for return value only.

Not specified.

The asset is approved with policies applied.

The asset has been marked as disapproved.

The asset is paused for its linked rollup level.

The asset is removed for its linked rollup level.

The asset has not completed policy review.

Used for return value only.

Not specified.

Asset link is enabled.

Asset link is paused.

Asset link has been removed.

Used for return value only.

Not specified.

Price asset has a price qualifier in a description.

Price item description is not relevant to the item header.

One or more descriptions repeats its corresponding row header.

Price item header is not relevant to the price type.

Human raters identified an issue with the price asset that isn't captured by other error reasons.

Price asset contains repetitive headers.

Unsupported language for price assets.

Used for return value only.

Not specified.

Best performing assets.

Good performing assets.

The asset has started getting impressions but the stats are not statistically significant enough to get an asset performance label.

Worst performing assets.

This asset does not yet have any performance informantion.

Used for return value only.

Not specified.

The asset set asset is enabled.

The asset set asset is removed.

The received value is not known in this version.

The status has not been specified.

The linkage between asset set and its container is enabled.

The linkage between asset set and its container is removed.

The received value is not known in this version.

The status has not been specified.

The asset set is enabled.

The asset set is removed.

The received value is not known in this version.

The status has not been specified.

Business Profile location group asset set.

Chain location group asset set which can be used for both owned locations and affiliate locations.

Dynamic custom asset set.

Dynamic education asset set.

Dynamic flights asset set.

Dynamic hotels and rentals asset set.

Dynamic jobs asset set.

Dynamic local asset set.

Dynamic real estate asset set.

Dynamic travel asset set.

Hotel Property asset set which is used to link a hotel property feed to Performance Max for travel goals campaigns.

Location sync level asset set.

Google Merchant Center asset set.

Page asset set.

Static location group asset set which can be used for both owned locations and affiliate locations.

Used for return value only.

Not specified.

The asset or asset link is provided by advertiser.

The asset or asset link is generated by Google.

Used for return value only.

Not specified.

Book on Google asset.

Call asset.

Call to action asset.

Callout asset.

Discovery Carousel Card asset.

Dynamic custom asset.

Dynamic Education asset.

Dynamic flights asset.

Dynamic hotels and rentals asset.

Dynamic jobs asset.

Dynamic local asset.

Dynamic real estate asset.

Dynamic travel asset.

Hotel callout asset.

Hotel property asset.

Image asset.

Lead form asset.

Location asset.

Media bundle asset.

Mobile app asset.

Page Feed asset.

Price asset.

Promotion asset.

Sitelink asset.

Structured Snippet asset.

Text asset.

Used for return value only.

Not specified.

YouTube video asset.

Action has completed successfully.

Action has completed successfully with warnings.

Action has failed.

Action is in progress.

Action has not started.

The value is unknown in this version.

Not specified.

Uses external attribution.

Attributes all credit for a conversion to its last click.

Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks using Google Search attribution.

Attributes all credit for a conversion to its first click using Google Search attribution.

Attributes credit for a conversion equally across all of its clicks using Google Search attribution.

Attributes 40% of the credit for a conversion to its first and last clicks.

Attributes exponentially more credit for a conversion to its more recent clicks using Google Search attribution (half-life is 1 week).

Used for return value only.

Not specified.

An Affinity UserInterest.

An age range.

A Product & Service category.

A gender.

A country, represented by a geo target.

An In-Market UserInterest.

A household income percentile range.

A Knowledge Graph entity.

A Parental Status value (parent, or not a parent).

A geographic location within a country.

The value is unknown in this version.

Not specified.

A YouTube channel.

A YouTube Dynamic Lineup.

The audience is scoped under a specific AssetGroup.

The audience is scoped at the customer level.

The received value is not known in this version.

The scope has not been specified.

Enabled status - audience is enabled and can be targeted.

Removed status - audience is removed and cannot be used for targeting.

Used for return value only.

Not specified.

The job is done.

The job is not currently running.

The job is running.

Used for return value only.

Not specified.

The bid or target is defined on the ad group.

The bid or target is defined on the ad group criterion.

Effective bid or target is inherited from campaign bidding strategy.

Used for return value only.

Not specified.

The bidding strategy is enabled.

The bidding strategy is removed.

The received value is not known in this version.

No value has been specified.

The bid strategy is active, and AdWords cannot find any specific issues with the strategy.

The bid strategy is learning because of a recent budget change.

The bid strategy is learning because of recent change in number of campaigns, ad groups or keywords attached to it.

The bid strategy depends on conversion reporting and the customer recently changed their conversion settings.

The bid strategy depends on conversion reporting and the customer recently modified conversion types that were relevant to the bid strategy.

The bid strategy is learning because it has been recently created or recently reactivated.

The bid strategy is learning because of a recent setting change.

A significant fraction of keywords in this bid strategy are limited by budget.

The bid strategy is limited by its bid ceiling.

The bid strategy is limited by its bid floor.

The bid strategy is limited because there was not enough conversion traffic over the past weeks.

The bid strategy cannot fully spend its budget because of narrow targeting.

The bid strategy cannot reach its target spend because its spend has been de-prioritized.

A significant fraction of keywords in this bid strategy have a low Quality Score.

The bid strategy depends on conversion reporting and the customer's conversion settings are misconfigured.

The bid strategy depends on conversion reporting and the customer is lacking conversion types that might be reported against this strategy.

There are campaigns outside the bid strategy that share budgets with campaigns included in the strategy.

The campaign has an invalid strategy type and is not serving.

Missing conversion tracking (no pings present) and/or remarketing lists for SSC.

There were multiple system statuses for this bid strategy during the time in question.

There were multiple LEARNING_* system statuses for this bid strategy during the time in question.

There were multiple LIMITED_* system statuses for this bid strategy during the time in question.

There were multiple MISCONFIGURED_* system statuses for this bid strategy during the time in question.

The bid strategy is not active.

This bid strategy currently does not support status reporting.

Used for return value only.

Signals that an unexpected error occurred, for example, no bidding strategy type was found, or no status information was found.

Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.

Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.

Used for return value only.

Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action.

Manual click based bidding where user pays per click.

Manual impression based bidding where user pays per thousand impressions.

A bidding strategy that pays a configurable amount per video view.

An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.

A bidding strategy that automatically maximizes number of conversions given a daily budget.

Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com.

Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.

An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).

Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor.

Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).

Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Used for return value only.

Not specified.

The bid modifier is specified (overridden) at the ad group level.

The bid modifier is specified at the campaign level, on the campaign level criterion.

Used for return value only.

Not specified.

The billing setup has been approved.

The billing setup has been approved but the corresponding first budget has not.

The billing setup was cancelled by the user prior to approval.

The billing setup is pending approval.

Used for return value only.

Not specified.

Brand is already present in the commercial brand set.

Brand is already present in the commercial brand set, but is a variant.

Brand information is not correct (eg: URL and name don't match).

Not a valid brand as per Google policy.

Used for return value only.

No value has been specified.

This option lets you show ads across all inventory on YouTube and video partners that meet our standards for monetization.

This option lets you show ads on a reduced range of content that's appropriate for brands with particularly strict guidelines around inappropriate language and sexual suggestiveness; above and beyond what YouTube's advertiser-friendly content guidelines address.

This option lets you show ads across a wide range of content that's appropriate for most brands, such as popular music videos, documentaries, and movie trailers.

Used for return value only.

Not specified.

Was a customer-scoped (unverified) brand, which got approved by business and added to the global list.

Was a customer-scoped (unverified) brand, but the request was canceled by customer and this brand id is no longer valid.

Brand was globally available in past but is no longer a valid brand (based on business criteria).

Brand is verified and globally available for selection.

Was a customer-scoped (unverified) brand, but the request was rejected by internal business team and this brand id is no longer valid.

Used for return value only.

No value has been specified.

Brand is unverified and customer scoped, but can be selected by customer (only who requested for same) for targeting.

The campaign is currently using the budget.

The campaign is no longer using the budget.

Used for return value only.

Not specified.

The budget server will not throttle serving, and ads will serve as fast as possible.

The budget server will throttle serving evenly across the entire time period.

Used for return value only.

Not specified.

Custom budget, added back in V5.

Daily budget.

Used for return value only.

Not specified.

Budget is enabled.

Budget is removed.

Used for return value only.

Not specified.

Budget type with a fixed cost-per-acquisition (conversion).

Budget type for Local Services Campaign.

Budget type for Smart Campaign.

Budget type for standard Google Ads usage.

Used for return value only.

Not specified.

Call conversion action is disabled.

Used for return value only.

Not specified.

Call conversion action will use call conversion type set at the account level.

Call conversion action will use call conversion type set at the resource (call only ads/call extensions) level.

Data Type: STRING.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: BOOLEAN.

Used for return value only.

Not specified.

The call to action type is apply now.

The call to action type is book now.

The call to action type is buy now.

The call to action type is contact us.

The call to action type is donate now.

The call to action type is download.

The call to action type is get quote.

The call to action type is learn more.

The call to action type is order now.

The call to action type is play now.

The call to action type is see more.

The call to action type is shop now.

The call to action type is sign up.

The call to action type is start now.

The call to action type is subscribe.

Used for return value only.

Not specified.

The call to action type is visit site.

The call to action type is watch now.

The phone call placed from the ad.

The phone call placed from the landing page ad points to.

Used for return value only.

Not specified.

The phone call was a mobile click-to-call.

The phone call was manually dialed.

Used for return value only.

Not specified.

The campaign criterion is enabled.

The campaign criterion is paused.

The campaign criterion is removed.

The received value is not known in this version.

No value has been specified.

The promotion failed after it was partially applied.

The process to merge changes in the draft back to the original campaign has completed successfully.

Advertiser requested to promote draft's changes back into the original campaign.

Initial state of the draft, the advertiser can start adding changes with no effect on serving.

The campaign draft is removed.

Used for return value only.

The status has not been specified.

This is a regular campaign.

This is a draft version of a campaign.

This is an experiment version of a campaign.

Used for return value only.

Not specified.

The campaign group is active.

The campaign group has been removed.

Used for return value only.

Not specified.

Campaign level broad match.

Used for return value only.

No value has been specified.

The campaign is eligible to serve.

The user-specified time for this campaign to end has passed.

The automated bidding system is adjusting to user-specified changes to the campaign or associated entities.

The campaign or its associated entities are limited by user-specified settings.

The campaign or its associated entities have incorrect user-specified settings.

The campaign is not eligible to serve.

The user-specified campaign status is paused.

The campaign may serve in the future.

The user-specified campaign status is removed.

Used for return value only.

Not specified.

The user-specified ad group ad statuses are all paused.

The user-specified ad group statuses are all paused.

The app associated with this ACi campaign is not released in the target countries of the campaign.

The app associated with this ACi campaign is partially released in the target countries of the campaign.

All asset groups in this campaign are paused.

Campaign could capture more conversion value by adjusting CPA/ROAS targets.

The automated bidding system is adjusting to user-specified changes to the bidding strategy.

The bidding strategy is limited by user-specified settings such as lack of data or similar.

The bidding strategy has incorrect user-specified settings.

The budget is limiting the campaign's ability to serve.

The budget has incorrect user-specified settings.

The call extension is disapproved.

The call extension is under review.

The campaign is a draft.

The user-specified time for this campaign to end has passed.

The user-specified times of all group budgets associated with the parent campaign group has passed.

The user-specified campaign group status is paused.

The user-specified campaign status is paused.

The user-specified time for this campaign to start is in the future.

The user-specified campaign status is removed.

At least one ad in this campaign is disapproved.

At least one ad in this campaign is limited by policy.

At least one asset group in this campaign is disapproved.

At least one asset group in this campaign is limited by policy.

The user-specified keyword statuses are all paused.

The lead extension is disapproved.

The lead form extension is under review.

The campaign has a call goal, and the call extension is missing.

The campaign has a lead form goal, and the lead form extension is missing.

Most ads in this campaign are pending review.

Most asset groups in this campaign are pending review.

No eligible ad group ads exist in this campaign.

No eligible ad groups exist in this campaign.

No eligible asset groups exist in this campaign.

No eligible keywords exist in this campaign.

No eligible mobile application ad group criteria exist in this campaign.

Campaign is not targeting all relevant queries.

Used for return value only.

Not specified.

Ended.

None.

Pending.

Serving.

Suspended.

The received value is not known in this version.

No value has been specified.

The campaign shared set is enabled.

The campaign shared set is removed and can no longer be used.

Used for return value only.

Not specified.

Campaign is active and can show ads.

Campaign has been paused by the user.

Campaign has been removed.

Used for return value only.

Not specified.

Auto dealer relationship.

General retailer relationship.

Used for return value only.

Not specified.

Changes made by Google Ads API.

Changes made through Google Ads automated rules.

Changes made by Google Ads bulk upload.

Changes made by Google Ads Editor.

Changes made by Google Ads mobile app.

Changes made through Google Ads recommendations.

Changes made by subscribing to Google Ads recommendations.

Changes made through Google Ads scripts.

Changes made through the "ads.google.com".

Changes made through internal tools.

Types of changes that are not categorized, for example, changes made by coupon redemption through Google Ads.

Changes made through Search Ads 360 Post.

Changes made through Search Ads 360 Sync.

Used for return value only.

No value has been specified.

An Ad resource change.

An AdGroup resource change.

An AdGroupAd resource change.

An AdGroupAsset resource change.

An AdGroupBidModifier resource change.

An AdGroupCriterion resource change.

An AdGroupFeed resource change.

An Asset resource change.

An AssetSet resource change.

An AssetSetAsset resource change.

A Campaign resource change.

A CampaignAsset resource change.

A CampaignAssetSet resource change.

A CampaignBudget resource change.

A CampaignCriterion resource change.

A CampaignFeed resource change.

A CustomerAsset resource change.

A Feed resource change.

A FeedItem resource change.

Used for return value only.

No value has been specified.

The resource was created.

The resource was modified.

The resource was removed.

Used for return value only.

No value has been specified.

An AdGroup resource change.

An AdGroupAd resource change.

An AdGroupAsset resource change.

An AdGroupBidModifier resource change.

An AdGroupCriterion resource change.

An AdGroupFeed resource change.

An Asset resource change.

A Campaign resource change.

A CampaignAsset resource change.

A CampaignCriterion resource change.

A CampaignFeed resource change.

A CampaignSharedSet resource change.

A CombinedAudience resource change.

A CustomerAsset resource change.

A Feed resource change.

A FeedItem resource change.

A SharedSet resource change.

Used for return value only.

No value has been specified.

AD Images.

App engagement ad deep link.

Breadcrumbs.

Broadband Plan.

Manually dialed phone calls.

Phone calls.

Click on engagement ad.

Cross-network.

Driving direction.

Book on Google hotel room selection.

Hotel price.

Get location details.

Call.

Directions.

Image(s).

Go to landing page.

Map.

Go to store info.

Text.

Mobile phone calls.

Print offer.

Other.

Price Extension.

Shopping - Product - App engagement ad deep link.

Product plusbox offer.

Shopping - Product - Online.

Shopping - Product - Local.

Shopping - Product - MultiChannel Local.

Shopping - Product - MultiChannel Online.

Shopping - Product - Sell on Google.

Shopping - Product - Coupon.

Promotion Extension.

Shopping - Comparison Listing.

Shopping - Showcase - Category.

Shopping - Showcase - Local product.

Shopping - Showcase - Local storefront.

Shopping - Showcase - Online product.

Sitelink.

Show nearby locations.

Ad Headline.

See More.

Sitelink 5.

Sitelink 4.

Sitelink 1.

Sitelink 3.

Sitelink 2.

Swipes.

The value is unknown in this version.

Not specified.

Headline.

App store.

Call-to-Action overlay.

Cards.

End cap.

Website.

Visual Sitelinks.

Wireless Plan.

Enabled status - combined audience is enabled and can be targeted.

Removed status - combined audience is removed and cannot be used for targeting.

Used for return value only.

Not specified.

Denied.

Granted.

Output-only.

Not specified.

Below the fold placement.

Content that's suitable for families to view together, including Made for Kids videos on YouTube.

Video games that simulate hand-to-hand fighting or combat with the use of modern or medieval weapons.

Video games that feature mature content, such as violence, inappropriate language, or sexual suggestiveness.

Health content that people might find sensitive or upsetting, such as medical procedures or images and descriptions of various medical conditions.

Health content from sources that may provide accurate information but aren't as commonly cited as other, more well-known sources.

News content that's been recently announced, regardless of the themes or people being reported on.

News content that people might find sensitive or upsetting, such as crimes, accidents, and natural incidents, or commentary on potentially controversial social and political issues.

News content from sources that aren't featured on Google News or YouTube News.

Political content, such as political statements made by well-known politicians, political elections, or events widely perceived to be political in nature.

Content with religious themes, such as religious teachings or customs, holy sites or places of worship, well-known religious figures or people dressed in religious attire, or religious opinions on social and political issues.

Embedded video.

Juvenile, gross & bizarre content.

Live streaming video.

Parked domain.

Profanity & rough language.

Sexually suggestive content.

Sensitive social issues.

Death & tragedy.

Used for return value only.

Not specified.

Video.

Content rating: not yet rated.

Content rating: G.

Content rating: MA.

Content rating: PG.

Content rating: T.

The addition of items to a shopping cart or bag on an advertiser site.

When someone enters the checkout flow on an advertiser site.

A booking of an appointment with an advertiser's business.

A call, SMS, email, chat or other type of contact to an advertiser.

A lead conversion imported from an external source into Google Ads, that has further completed a chosen stage as defined by the lead gen advertiser.

Default category.

Software download action (as for an app).

A website engagement event such as long site time or a Google Analytics (GA) Smart Goal.

A search for an advertiser's business location with intention to visit.

A lead conversion imported from an external source into Google Ads.

A click to an advertiser's partner's site.

User visiting a page.

A call to indicate interest in an advertiser's offering.

Purchase, sales, or "order placed" event.

A lead conversion imported from an external source into Google Ads, that has been further qualified by the advertiser (marketing/sales team).

A quote or price estimate request.

Signup user action.

A sale occurring in a physical store.

A visit to a physical store location.

A submission of a form on an advertiser site indicating business interest.

The start of a paid subscription for a product or service.

Used for return value only.

Not specified.

Count all conversions per click.

Count only one conversion per click.

Used for return value only.

Not specified.

Conversions will be recorded.

Conversions will not be recorded and the conversion action will not appear in the UI.

Conversions will not be recorded.

Used for return value only.

Not specified.

Conversions that occur when a user clicks on an ad's call extension.

Conversions that occur when a user pre-registers a mobile app from the Google Play Store.

Conversions that track all Google Play downloads which aren't tracked by an app-specific type.

Conversions that occur when a user on a mobile device clicks a phone number.

Android app custom conversions tracked through Firebase.

Android app first open conversions tracked through Firebase.

Android app in app purchase conversions tracked through Firebase.

iOS app custom conversions tracked through Firebase.

iOS app first open conversions tracked through Firebase.

iOS app in app purchase conversions tracked through Firebase.

Floodlight activity that counts the number of times that users have visited a particular webpage after seeing or clicking on one of an advertiser's ads.

Floodlight activity that tracks the number of sales made or the number of items purchased.

Conversions that come from linked Google Analytics 4 custom event conversions.

Conversions that come from linked Google Analytics 4 purchase conversions.

Conversions that track local actions from Google's products and services after interacting with an ad.

Conversions that occur when a user downloads a mobile app from the Google Play Store.

Conversions that occur when a user makes a purchase in an app through Android billing.

Conversions reported when a user submits a lead form.

Conversions that come from Salesforce.

Conversions imported from Search Ads 360 Floodlight data.

Call conversions that occur on Smart campaign Ads without call tracking setup, using Smart campaign custom criteria.

The user clicks on a call element within Google Maps.

The user requests directions to a business location within Google Maps.

Call conversions that occur on Smart campaign Ads with call tracking setup, using Smart campaign custom criteria.

Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks.

Store Sales conversion based on first-party or third-party merchant data uploads.

Conversions that occur when a user visits an advertiser's retail store.

Android app custom conversions tracked through Third Party App Analytics.

Android app first open conversions tracked through Third Party App Analytics.

Android app in app purchase conversions tracked through Third Party App Analytics.

iOS app custom conversions tracked through Third Party App Analytics.

iOS app first open conversions tracked through Third Party App Analytics.

iOS app in app purchase conversions tracked through Third Party App Analytics.

Conversions that come from linked Universal Analytics goals.

Conversions that come from linked Universal Analytics transactions.

Used for return value only.

Not specified.

Call conversions that are tracked by the advertiser and uploaded.

Conversions that are tracked by the advertiser and uploaded with attributed clicks.

Conversions that occur on a webpage.

Conversions created from website events (such as form submissions or page loads), that don't use individually coded event snippets.

Conversions that occur when a user calls a dynamically-generated phone number from an advertiser's website.

Supplements an existing conversion with provided user identifiers and user agent, which can be used by Google to enhance the conversion count.

Changes the value of a conversion.

Negates a conversion so that its total value and count are both zero.

Represents value unknown in this version.

Not specified.

The conversion is attributed to an impression.

The conversion is attributed to an interaction.

Represents value unknown in this version.

Not specified.

The conversion custom variable is pending activation and will not accrue stats until set to ENABLED.

The conversion custom variable is enabled and will accrue stats.

The conversion custom variable is paused and will not accrue stats until set to ENABLED again.

Used for return value only.

Not specified.

The conversion was recorded on an app.

Used for return value only.

Not specified.

The conversion was recorded on a website.

Conversion lag bucket from 8 to 9 days.

Conversion lag bucket from 11 to 12 days.

Conversion lag bucket from 5 to 6 days.

Conversion lag bucket from 45 to 60 days.

Conversion lag bucket from 4 to 5 days.

Conversion lag bucket from 14 to 21 days.

Conversion lag bucket from 0 to 1 day.

Conversion lag bucket from 9 to 10 days.

Conversion lag bucket from 1 to 2 days.

Conversion lag bucket from 7 to 8 days.

Conversion lag bucket from 6 to 7 days.

Conversion lag bucket from 60 to 90 days.

Conversion lag bucket from 10 to 11 days.

Conversion lag bucket from 13 to 14 days.

Conversion lag bucket from 30 to 45 days.

Conversion lag bucket from 3 to 4 days.

Conversion lag bucket from 12 to 13 days.

Conversion lag bucket from 21 to 30 days.

Conversion lag bucket from 2 to 3 days.

Used for return value only.

Not specified.

Conversion adjustment lag bucket from 8 to 9 days.

Conversion adjustment lag bucket from 11 to 12 days.

Conversion adjustment lag bucket from 5 to 6 days.

Conversion adjustment lag bucket from 45 to 60 days.

Conversion adjustment lag bucket from 4 to 5 days.

Conversion adjustment lag bucket from 14 to 21 days.

Conversion adjustment lag bucket from 0 to 1 day.

Conversion adjustment lag bucket from 9 to 10 days.

Conversion adjustment lag bucket from 90 to 145 days.

Conversion adjustment lag bucket from 1 to 2 days.

Conversion adjustment lag bucket from 7 to 8 days.

Conversion adjustment lag bucket from 6 to 7 days.

Conversion adjustment lag bucket from 60 to 90 days.

Conversion adjustment lag bucket from 10 to 11 days.

Conversion adjustment lag bucket from 13 to 14 days.

Conversion adjustment lag bucket from 30 to 45 days.

Conversion adjustment lag bucket from 3 to 4 days.

Conversion adjustment lag bucket from 12 to 13 days.

Conversion adjustment lag bucket from 21 to 30 days.

Conversion adjustment lag bucket from 2 to 3 days.

Conversion adjustment lag bucket UNKNOWN.

Conversion lag bucket from 8 to 9 days.

Conversion lag bucket from 11 to 12 days.

Conversion lag bucket from 5 to 6 days.

Conversion lag bucket from 45 to 60 days.

Conversion lag bucket from 4 to 5 days.

Conversion lag bucket from 14 to 21 days.

Conversion lag bucket from 0 to 1 day.

Conversion lag bucket from 9 to 10 days.

Conversion lag bucket from 1 to 2 days.

Conversion lag bucket from 7 to 8 days.

Conversion lag bucket from 6 to 7 days.

Conversion lag bucket from 60 to 90 days.

Conversion lag bucket from 10 to 11 days.

Conversion lag bucket from 13 to 14 days.

Conversion lag bucket from 30 to 45 days.

Conversion lag bucket from 3 to 4 days.

Conversion lag bucket from 12 to 13 days.

Conversion lag bucket from 21 to 30 days.

Conversion lag bucket from 2 to 3 days.

Conversion lag bucket UNKNOWN.

Used for return value only.

Not specified.

Conversion that occurs when a user performs an action through any app platforms.

Conversion that occurs when a user makes a call from ads.

Conversions reported by an offline pipeline which collects local actions from Google-hosted pages (for example, Google Maps, Google Place Page, etc) and attributes them to relevant ad events.

Conversion that occurs when a user visits or makes a purchase at a physical store.

The conversion origin is not known in this version.

The conversion origin has not been specified.

Conversion that occurs when a user visits a website or takes an action there after viewing an ad.

Conversion that occurs on YouTube.

The conversion actions are created and managed by a manager different from the customer or manager specified in the request's `login-customer-id`.

The conversion actions are created and managed by this customer.

The conversion actions are created and managed by the manager specified in the request's `login-customer-id`.

Customer does not use any conversion tracking.

Used for return value only.

Not specified.

When a query-time audience condition is satisfied.

When a query-time browsing device condition is satisfied.

When a query-time Geo location condition is satisfied.

When multiple rules are applied.

When a new or returning customer condition is satisfied.

For no-value-rule-applied conversions after value rule is enabled.

Below are for value-rule-applied conversions: The original stats.

Used for return value only.

Not specified.

Conversion Value Rule Set is enabled and can be applied.

Conversion Value Rule Set is paused and won't be applied.

Conversion Value Rule Set is permanently deleted and can't be applied.

Used for return value only.

Not specified.

Conversion Value Rule is enabled and can be applied.

Conversion Value Rule is paused, but can be re-enabled.

Conversion Value Rule is permanently deleted and can't be applied.

Used for return value only.

Not specified.

Converting user is new to the advertiser.

Converting user is new to the advertiser and has high lifetime value.

Converting user is returning to the advertiser.

The value is unknown in this version.

Not specified.

The category is available to campaigns of all channel types and subtypes.

The category is available to campaigns of a specific channel type, including all subtypes under it.

The category is available to campaigns of a specific channel type and subtype(s).

Used for return value only.

Not specified.

The category is available to campaigns of all locales.

The category is available to campaigns within a list of countries, regardless of language.

The category is available to campaigns within a list of country, language pairs.

The category is available to campaigns within a list of languages, regardless of country.

Used for return value only.

Not specified.

Eligible.

Low search volume.

The value is unknown in this version.

Not specified.

Ad Schedule.

Age range.

App payment model.

Audience.

Brand.

Brand List.

Carrier.

Combined audience.

Content Label for category exclusion.

Custom affinity.

Custom audience.

Custom intent.

Devices to target.

Gender.

Income Range.

IpBlock.

Keyword, for example, 'mars cruise'.

Smart Campaign keyword theme.

Language.

Life Event.

Listing groups to target.

Listing scope to target.

Local Services Ads Service ID.

Locations to target.

Location group.

Mobile application categories to target.

Mobile applications to target.

Mobile device.

Negative Keyword List.

Operating system version.

Parental status.

Placement, also known as Website, for example, 'www.flowers4sale.com'.

Proximity.

Search Theme.

A topic target on the display network (for example, "Pets & Animals").

Used for return value only.

Not specified.

A category the user is interested in.

User list.

Webpage criterion for dynamic search ads.

YouTube Channel.

YouTube Video.

Users who have installed a mobile app.

Users whose interests or actions are described by a keyword.

Users who visit place types described by a place category.

Used for return value only.

Not specified.

Users who have interests related to the website's content.

Enabled status - custom audience is enabled and can be targeted.

Removed status - custom audience is removed and cannot be used for targeting.

Used for return value only.

Not specified.

Google Ads will auto-select the best interpretation at serving time.

Matches users by their interests.

Matches users by topics they are researching or products they are considering for purchase.

Matches users by what they searched on Google Search.

Used for return value only.

Not specified.

The custom conversion goal is enabled.

The custom conversion goal is removed.

The received value is not known in this version.

The status has not been specified.

The mode is used when campaign is bidding higher for new customers than existing customer.

The mode is used when campaign is optimizing equally for existing and new customers, which is the default value.

The mode is used when campaign is only optimizing for new customers.

Used for return value only.

Not specified.

Members are matched from customer info such as email address, phone number or physical address.

Members are matched from a user id generated and assigned by the advertiser.

Members are matched from mobile advertising ids.

Used for return value only.

Not specified.

Customer's eligibility has not yet been calculated by the Google Ads backend.

Customer's average daily spend is too high.

Customer's conversion lag is too high.

Customer uses shared budgets.

Customer has conversions with ConversionActionType.UPLOAD_CLICKS.

Customer does not have enough conversions.

Customer is not eligible due to other reasons.

Used for return value only.

Not specified.

Indicates a canceled account unable to serve ads.

Indicates a closed account unable to serve ads.

Indicates an active account able to serve ads.

Indicates a suspended account unable to serve ads.

Used for return value only.

Not specified.

Custom interest member type KEYWORD.

Used for return value only.

Not specified.

Custom interest member type URL.

Enabled status - custom interest is enabled and can be targeted to.

Removed status - custom interest is removed and cannot be used for targeting.

Used for return value only.

Not specified.

Allows brand advertisers to define custom affinity audience lists.

Allows advertisers to define custom intent audience lists.

Used for return value only.

Not specified.

The customizer attribute is enabled.

The customizer attribute is removed.

The received value is not known in this version.

The status has not been specified.

Number customizer.

Percentage customizer consisting of a number and a '%'.

Price customizer consisting of a number and a currency.

Text customizer.

The received value is not known in this version.

The status has not been specified.

The customizer value is enabled.

The customizer value is removed.

The received value is not known in this version.

The status has not been specified.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL.

Used for return value only.

Not specified.

The data driven model is available.

The data driven model expired.

The data driven model has never been generated.

The data driven model is stale.

Used for return value only.

Not specified.

Friday.

Monday.

Saturday.

Sunday.

Thursday.

Tuesday.

The value is unknown in this version.

Not specified.

Wednesday.

Smart TVs and game consoles.

Computers.

Mobile devices with full browsers.

Other device types.

Tablets with full browsers.

The value is unknown in this version.

Not specified.

Text, image and native formats.

Native format, for example, the format rendering is controlled by the publisher and not by Google.

Text and image formats.

The value is unknown in this version.

Not specified.

Dynamic HTML5 custom ad.

Dynamic HTML5 education ad.

Dynamic HTML5 flight ad.

Dynamic HTML5 hotel ad.

Dynamic HTML5 hotel and rental ad.

Dynamic HTML5 job ad.

Dynamic HTML5 local ad.

Dynamic HTML5 real estate ad.

Dynamic HTML5 travel ad.

HTML5 upload ad.

The value is unknown in this version.

Not specified.

User was beyond 40 miles of the location.

User was beyond 65KM of the location.

Used for return value only.

Not specified.

User was within 0.7 miles of the location.

User was within 10KM of the location.

User was within 10 miles of the location.

User was within 15KM of the location.

User was within 15 miles of the location.

User was within 1KM of the location.

User was within 1 mile of the location.

User was within 20KM of the location.

User was within 20 miles of the location.

User was within 25KM of the location.

User was within 25 miles of the location.

User was within 30KM of the location.

User was within 30 miles of the location.

User was within 35KM of the location.

User was within 35 miles of the location.

User was within 40KM of the location.

User was within 40 miles of the location.

User was within 45KM of the location.

User was within 50KM of the location.

User was within 55KM of the location.

User was within 5KM of the location.

User was within 5 miles of the location.

User was within 60KM of the location.

User was within 65KM of the location.

User was within 700m of the location.

Data Type: STRING_LIST.

Data Type: URL or URL_LIST.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL.

Data Type: URL.

Used for return value only.

Not specified.

The goal of the experiment is to decrease the metric.

The goal of the experiment is to increate the metric.

The goal of the experiment is to not change the metric.

The goal of the experiment is to either not change or decrease the metric.

The goal of the experiment is to either not change or increase the metric.

The value is unknown in this version.

Not specified.

The goal of the experiment is avg cpc.

The goal of the experiment is clicks.

The goal of the experiment is completed video views.

The goal of the experiment is conversion value.

The goal of the experiment is conversions.

The goal of the experiment is conversion rate.

The goal of the experiment is conversion value per cost.

The goal of the experiment is cost.

The goal of the experiment is cost per conversion.

The goal of the experiment is ctr.

The goal of the experiment is custom algorithms.

The goal of the experiment is impressions.

The goal of the experiment is incremental conversions.

The value is unknown in this version.

Not specified.

The experiment is enabled.

The experiment has been graduated.

The experiment has been halted.

The experiment's campaigns are pending materialization.

The experiment will be promoted out of experimental status.

The experiment has been removed.

Initial status of the experiment.

The value is unknown in this version.

Not specified.

This is an ad variation experiment.

This is a DISPLAY_AND_VIDEO_360 experiment.

An experiment that compares bidding strategies for display campaigns.

A custom experiment consisting of display campaigns.

A custom experiment consisting of hotel campaigns.

An experiment that compares bidding strategies for search campaigns.".

A custom experiment consisting of search campaigns.

An experiment that compares bidding strategies for shopping campaigns.

DEPRECATED.

The value is unknown in this version.

Not specified.

A custom experiment consisting of Video campaigns.

Desktop.

Mobile.

The value is unknown in this version.

Not specified.

Affiliate location.

App.

Call.

Callout.

Hotel callout.

Image.

Location.

Message.

None.

Price.

Promotion.

Sitelink.

Structured snippet.

Used for return value only.

Not specified.

Conversion that occurs when a user clicks on a call extension directly on an ad; Displayed in Google Ads UI as 'Calls from ads'.

Conversion that comes from linked Google Analytics goal or transaction; Displayed in Google Ads UI as 'Analytics'.

Conversions that come from Google Analytics specifically for Search Ads 360.

Conversion that occurs when a user opens an Android app for the first time; Displayed in Google Ads UI as 'Android app install (first open)'.

Conversion that occurs when a user takes an in-app action such as a purchase in an Android app; Displayed in Google Ads UI as 'Android in-app action'.

Legacy app conversions that do not have an AppPlatform provided; Displayed in Google Ads UI as 'Mobile app'.

Conversion that occurs when a user clicks on a mobile phone number; Displayed in Google Ads UI as 'Phone number clicks'.

Conversion that is reported by Floodlight for DV360.

Conversion that comes from a linked Firebase event; Displayed in Google Ads UI as 'Firebase'.

Conversion that comes from a linked Firebase event for Search Ads 360.

Conversions reported by Floodlight tags.

Conversion that is controlled by Google Attribution.

Conversions that track local actions from Google's products and services after interacting with an ad.

Codeless Google Play conversion; Displayed in Google Ads UI as 'Google Play'.

Conversion that occurs when a user opens an iOS app for the first time; Displayed in Google Ads UI as 'iOS app install (first open)'.

Conversion that occurs when a user takes an in-app action such as a purchase in an iOS app; Displayed in Google Ads UI as 'iOS in-app action'.

Conversion that comes from Salesforce; Displayed in Google Ads UI as 'Salesforce.com'.

Conversions imported from Search Ads 360 Floodlight data.

Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks.

Conversion that comes from in-store purchases recorded by CRM; Displayed in Google Ads UI as 'Store sales (data partner)'.

Store Sales conversion based on first-party or third-party merchant data uploads.

Conversion that comes from in-store purchases from payment network; Displayed in Google Ads UI as 'Store sales (payment network)'.

Conversion that occurs when a user visits an advertiser's retail store after clicking on a Google ad; Displayed in Google Ads UI as 'Store visits'.

Conversion that comes from a linked third-party app analytics event; Displayed in Google Ads UI as 'Third-party app analytics'.

Represents value unknown in this version.

Not specified.

Website conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from clicks'.

Call conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from calls'.

Conversion that occurs when a user navigates to a particular webpage after viewing an ad; Displayed in Google Ads UI as 'Website'.

Conversion that occurs when a user calls a dynamically-generated phone number (by installed javascript) from an advertiser's website after clicking on an ad; Displayed in Google Ads UI as 'Calls from website'.

Boolean.

Boolean list.

Datetime.

Datetime list.

Double.

Double (8 bytes) list.

Int64.

Int64 list.

Price.

String.

String list.

Used for return value only.

Not specified.

Url.

Url list.

Meets all quality expectations.

Does not meet some quality expectations.

Used for return value only.

No value has been specified.

Price contains qualifiers in description.

Price item header or description has price.

Price contains inconsistent items.

Price contains repetitive description.

Price contains repetitive headers.

Price item description contains promotional text.

Price item description is not relevant to the item header.

Price item header and description are repetitive.

Price item header has promotional text.

Price item header is not relevant to the price type.

Price item price is invalid or inaccurate.

Price item is in a foreign language, nonsense, or can't be rated.

Price item URL is invalid or irrelevant.

Price contains an unsupported language.

Structured snippet values violate editorial guidelines like punctuation.

Structured snippet contain promotional text.

Structured snippet values do not match the header.

Structured snippet values are repeated.

Used for return value only.

No value has been specified.

Feed item set is enabled.

Feed item set has been removed.

Used for return value only.

Not specified.

The dynamic set filter will use exact string matching.

The received error code is not known in this version.

Not specified.

Feed item is enabled.

Feed item has been removed.

Used for return value only.

Not specified.

Mobile.

Used for return value only.

Not specified.

Feed item target is enabled.

Feed item target has been removed.

Used for return value only.

Not specified.

Feed item targets an ad group.

Feed item targets a campaign.

Feed item targets a criterion.

Used for return value only.

Not specified.

An error was found.

Validation pending.

Used for return value only.

No value has been specified.

Feed item is semantically well-formed.

Feed link is enabled.

Feed link has been removed.

Used for return value only.

Not specified.

Allows url targeting for your dynamic search ads within a page feed.

Allows campaign targeting at locations within a location feed.

Used for return value only.

Not specified.

Feed mapping is enabled.

Feed mapping has been removed.

Used for return value only.

Not specified.

The FeedAttributes for a GOOGLE Feed are created by Google.

Used for return value only.

Not specified.

The FeedAttributes for this Feed are managed by the user.

Feed is enabled.

Feed has been removed.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL.

Used for return value only.

Not specified.

The cap applies on ad impressions.

Used for return value only.

Not specified.

The cap applies on video ad views.

The cap is applied at the ad group level.

The cap is applied at the ad group ad level.

The cap is applied at the campaign level.

Used for return value only.

Not specified.

The cap would define limit per one day.

The cap would define limit per one month.

Used for return value only.

Not specified.

The cap would define limit per one week.

Female.

Male.

Undetermined gender.

Used for return value only.

Not specified.

The geo target constant is valid.

The geo target constant is obsolete and will be removed.

The received value is not known in this version.

No value has been specified.

Indicates that request context should match the physical location of the user.

Used for return value only.

Not specified.

Location the user is interested in while making the query.

Location of the user issuing the query.

The value is unknown in this version.

Not specified.

The goal config is defined at the campaign level.

The goal config is defined at the customer level.

The goal config level is not known in this version.

The goal config level has not been specified.

The described artifact is a field and is an attribute of a resource.

The described artifact is a field and is a metric.

The described artifact is a resource.

The described artifact is a field and always segments search queries.

Unknown.

Unspecified.

Maps to google.protobuf.BoolValue Applicable operators: =, !=.

Maps to google.protobuf.StringValue.

Maps to google.protobuf.DoubleValue Applicable operators: =, !=, <, >, IN, NOT IN.

Maps to an enum.

Maps to google.protobuf.FloatValue Applicable operators: =, !=, <, >, IN, NOT IN.

Maps to google.protobuf.Int32Value Applicable operators: =, !=, <, >, <=, >=, BETWEEN, IN, NOT IN.

Maps to google.protobuf.Int64Value Applicable operators: =, !=, <, >, <=, >=, BETWEEN, IN, NOT IN.

Maps to a protocol buffer message type.

Maps to google.protobuf.StringValue.

Maps to google.protobuf.StringValue.

Maps to google.protobuf.UInt64Value Applicable operators: =, !=, <, >, <=, >=, BETWEEN, IN, NOT IN.

Unknown.

Unspecified.

The call was missed.

The call was received.

Used for return value only.

Not specified.

A hotel look up returns nothing.

A Google Places ID is invalid and cannot be decoded.

The hotel asset suggestion was successfully retrieved.

The received error code is not known in this version.

Enum unspecified.

Dates selected by default.

Used for return value only.

Not specified.

Dates selected by the user.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: INT64.

Data Type: URL.

Used for return value only.

Not specified.

Tied for lowest price.

Uniquely lowest price.

Not lowest price.

Partner was the only one shown.

The value is unknown in this version.

Not specified.

Rates available to users that satisfy some eligibility criteria, for example, all signed-in users, 20% of mobile users, all mobile users in Canada, etc.

Rates available to everyone.

A membership program rate is available and satisfies basic requirements like having a public rate available.

Rate type information is unavailable.

The value is unknown in this version.

Not specified.

This booking was marked as canceled.

These bookings have been reconciled.

Check-out has already taken place, or the booked dates have passed without cancellation.

Bookings are for a future date, or a stay is underway but the check-out date hasn't passed.

The value is unknown in this version.

Not specified.

Advertiser submits documents to verify their identity.

The value is unknown in this version.

Not specified.

Verification failed.

Verification is pending on review.

Verification is pending on user action to proceed.

Verification succeeded.

The value is unknown in this version.

Not specified.

Data Type: INT64.

Used for return value only.

Not specified.

0%-50%.

50% to 60%.

60% to 70%.

70% to 80%.

80% to 90%.

Greater than 90%.

Undetermined income range.

Used for return value only.

Not specified.

Click to site.

The user's expressed intent to engage with the ad in-place.

The default InteractionEventType for ad conversion events.

Used for return value only.

Not specified.

User viewed a video ad.

Calls.

Used for return value only.

Not specified.

An invoice with a negative amount.

An invoice with a positive amount.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Used for return value only.

Not specified.

Broad match.

Exact match.

Phrase match.

Used for return value only.

Not specified.

The device breakdown of aggregate search volume.

The value is unknown in this version.

Not specified.

High competition.

Low competition.

Medium competition.

The value is unknown in this version.

Not specified.

The concept group classification is based on BRAND.

These concept group classification is not based on BRAND.

The concept group classification based on BRAND, that didn't fit well with the BRAND classifications.

The value is unknown in this version.

The concept group classification different from brand/non-brand.

The next month date range for keyword plan.

The next quarter date range for keyword plan.

The next week date range for keyword plan.

The value is unknown in this version.

Not specified.

Return the keyword concept and concept group data.

The value is unknown in this version.

Not specified.

Google Search.

Google Search + Search partners.

The value is unknown in this version.

Not specified.

Label is enabled.

Label is removed.

Used for return value only.

Not specified.

Apply now.

Book now.

Contact us.

Download.

Get info.

Get offer.

Get quote.

Get started.

Join now.

Learn more.

Register.

Request a demo.

Sign Up.

Subscribe.

Used for return value only.

Not specified.

Deliver leads that are more qualified.

Deliver more leads at a potentially lower quality.

Used for return value only.

Not specified.

Question: "What is your annual sales volume?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Which category are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

The user will be asked to fill in their city.

The user will be asked to fill in their company name.

Question: "What size is your company?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

The user will be asked to fill in their country.

Question: "What is your departure city?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What is your departure country?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What is your departure date?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What is your destination city?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What is your destination country?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Which course are you interested in?" Category: "Education" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Which program are you interested in?" Category: "Education" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

The user will be asked to fill in their email address.

Question: "Interested in booking an event?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Would you like to sign up for an event?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What is your favorite brand?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

The user will be asked to fill in their first name.

The user will be asked to fill in their given and family name.

Question: "Are you looking for a fully furnished property?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

The user will be asked to fill in their CC for Colombia users.

The user will be asked to fill in their CI for Ecuador users.

The user will be asked to fill in their CPF for Brazil users.

The user will be asked to fill in their DNI for Argentina users.

The user will be asked to fill in their DNI for Peru users.

The user will be asked to fill in their RFC for Mexico users.

The user will be asked to fill in their RUT for Chile users.

Question: "What is your job department?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What industry do you work in?" Category: "Jobs" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What is your job role?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

The user will be asked to fill in their job title.

The user will be asked to fill in their last name.

Question: "What is your highest level of education?" Category: "Jobs" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What is the next product you plan to purchase?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "How many bedrooms are you looking for?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "How many people are you traveling with?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Which offer are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 18 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 19 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 20 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 21 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 22 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 23 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 24 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 25 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 26 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 27 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 28 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 29 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 30 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 31 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 32 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 33 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 34 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 35 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 36 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 37 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 38 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 39 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 40 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 41 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 42 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 43 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 44 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 45 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 46 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 47 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 48 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 49 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 50 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 51 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 52 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 53 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 54 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 55 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 56 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 57 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 58 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 59 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 60 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 61 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 62 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 63 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 64 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you over 65 years of age?" Category: "Demographics" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Are you looking for properties that allow pets?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

The user will be asked to fill in their phone number.

The user will be asked to fill in their zip code.

Question: "What is your preferred method of contact?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What is the best time to contact you?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What is your preferred dealership?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What is your preferred location?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Where are you interested in shopping?" Category: "Retail" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What price range are you looking for?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Which product are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What neighborhood are you interested in?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What type of property are you looking for?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "When are you looking to make a purchase?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What do you need a realtor's help with?" Category: "Real Estate" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

The user will be asked to fill in their region part of the address (for example, state for US, province for Canada).

Question: "What is your return date?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Which service are you interested in?" Category: "General" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

The user will be asked to fill in their street address.

Question: "Which type of valid commercial license do you have?" Category: "Transportation" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Where do you want to stay during your travel?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What is your travel budget?" Category: "Travel" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Used for return value only.

Not specified.

Question: "What type of vehicle condition are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Which model are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Do you own a vehicle?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "What vehicle ownership option are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "When do you plan on purchasing a vehicle?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "Which type of vehicle are you interested in?" Category: "Auto" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

The user will be asked to fill in their work email address.

The user will be asked to fill in their work phone.

Question: "How many years have you been in business?" Category: "Business" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Question: "How many years of work experience do you have?" Category: "Jobs" This field is subject to a limit of 5 qualifying questions per form and cannot be used if values are set using custom_question_fields.

Download.

Learn more.

Shop now.

Used for return value only.

Not specified.

Visit site.

Apple iTunes.

The app is hosted in a Chinese app store.

Google Play.

Used for return value only.

Not specified.

Windows Phone Store.

Windows Store.

A link to provide third party app analytics data.

Used for return value only.

Not specified.

A link to the Google Ads account of the advertising partner.

A link to Data partner.

A link to Google Ads.

A link to Hotel Center.

A link to Google Merchant Center.

Used for return value only.

Not specified.

First listing group filter custom attribute.

Second listing group filter custom attribute.

Third listing group filter custom attribute.

Fourth listing group filter custom attribute.

Fifth listing group filter custom attribute.

Used for return value only.

Not specified.

Listings from a Shopping source, like products from Google Merchant Center.

Used for return value only.

Not specified.

Listings from a webpage source, like URLs from a page feed or from the advertiser web domain.

Level 1.

Level 2.

Level 3.

Level 4.

Level 5.

Used for return value only.

Not specified.

The item is sold in local stores.

The item is sold online.

Used for return value only.

Not specified.

The product condition is new.

The product condition is refurbished.

Used for return value only.

Not specified.

The product condition is used.

Level 1.

Level 2.

Level 3.

Level 4.

Level 5.

Used for return value only.

Not specified.

Subdivision of products along some listing dimensions.

An excluded listing group filter leaf node.

An included listing group filter leaf node.

Used for return value only.

Not specified.

Subdivision of products along some listing dimension.

Listing group unit that defines a bid.

Used for return value only.

Not specified.

Used for return value only.

Not specified.

This campaign serves vehicle ads.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: URL.

Used for return value only.

Not specified.

Business details mismatch.

Business name doesn't match business name for the Local Services Ad.

Uploaded document has expired.

Document revoked or annuled.

Document type mismatch.

Uploaded document could not be verified as legitimate.

Business registration ID not found.

The business registration process could not be completed due to an issue.

Uploaded document not clear, blurry, etc.

Used for return value only.

Not specified.

Registration document check type.

Registration number check type.

Used for return value only.

Not specified.

Credit request is complete.

Credit is pending.

Used for return value only.

Not specified.

Employee is not removed, and employee status is active.

Employee is removed.

Used for return value only.

Not specified.

Represents the owner of the business.

Represents an employee of the business.

Used for return value only.

Not specified.

Business name doesn't match business name for the Local Services Ad.

Insurance document does not cover insurance for a particular category.

Insurance document is in an editable format.

Insurance document is expired.

Insurance amount doesn't meet requirement listed in the legal summaries documentation for that geographic + category ID combination.

Insurance document is missing an expiration date.

Commercial General Liability(CGL) box is not marked in the insurance document.

Insurance document is missing a policy number.

Insurance document is missing a signature.

Insurance document is not final.

Insurance document has another flaw not listed explicitly.

Insurance document is poor quality - blurry images, illegible, etc...

Insurance document is suspected of being edited.

Used for return value only.

Not specified.

Insurance document not accepted.

Lead conversation created through Google Ads API.

Booking lead conversation.

Email lead conversation.

Message lead conversation.

Phone call lead conversation.

SMS lead conversation.

Used for return value only.

Not specified.

WhatsApp lead conversation.

Lead that thas been interacted by advertiser.

Lead has been booked.

Consumer declined the lead.

Lead was declined by advertiser.

Disabled due to spam or dispute.

Lead has expired due to inactivity.

New lead which hasn't yet been seen by advertiser.

Used for return value only.

Not specified.

Personally Identifiable Information of the lead is wiped out.

Booking lead.

Message lead.

Lead created by phone call.

Used for return value only.

Not specified.

Business name doesn't match business name for the Local Services Ad.

License is expired.

License has another flaw not listed explicitly.

License is poor quality - blurry images, illegible, etc...

License is unauthorized or been revoked.

Used for return value only.

Not specified.

License cannot be verified due to a not legitimate image.

License is not the requested document type or contains an invalid ID.

Local Services Ads Provider participant.

Local Services Ads Consumer participant.

Used for return value only.

Not specified.

Artifact has been cancelled by the user.

Artifact has failed verification.

Artifact needs user to upload information before it is verified.

Artifact has passed verification.

Artifact is in the process of verification.

Used for return value only.

Not specified.

Background check verification artifact.

Business registration check verification artifact.

Insurance verification artifact.

License verification artifact.

Used for return value only.

Not specified.

Verification has failed.

Verification has started, but has not finished.

Verification is required but pending submission.

Verification is not applicable.

Not all required verification has been submitted.

Verification has passed.

Verification needs review by Local Services Ads Ops Specialist.

Unknown verification status.

Not specified.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Used for return value only.

Not specified.

Meters.

Miles.

Milli Miles.

Used for return value only.

Not specified.

Affiliate location(Third party location extension - ALE).

Business Owner of location(legacy location extension - LE).

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Used for return value only.

Not specified.

Affiliate (chain) store locations.

Locations associated with the customer's linked Business Profile.

Used for return value only.

No value has been specified.

The filter will use exact string matching.

Used for return value only.

Not specified.

Expansion to a medium set of users that are similar to the seed lists.

Expansion to a large set of users that are similar to the seed lists.

Expansion to a small set of users that are similar to the seed lists.

Invalid expansion level.

Not specified.

Indicates current in-effect relationship.

Indicates relationship has been requested by manager, but manager canceled it.

Indicates terminated relationship.

Indicates relationship has been requested by manager, but the client hasn't accepted yet.

Relationship was requested by the manager, but the client has refused.

Used for return value only.

Not specified.

The device being used (possible values are 'Desktop' or 'Mobile').

Feed item id in the request context.

Feed item set id in the request context.

Used for return value only.

Not specified.

Operator that takes two or more operands that are of type FunctionOperand and checks that all the operands evaluate to true.

Operator that returns true if the elements in left_operands contain any of the elements in right_operands.

The EQUALS operator.

The IDENTITY operator.

The IN operator.

Used for return value only.

Not specified.

Audio file.

Animated image, such as animated GIF.

Small image, used for map ad.

Static image, used for image ad.

ZIP file, used in fields of template ads.

The received value is not known in this version.

The media type has not been specified.

Video file.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Used for return value only.

Not specified.

MIME type of audio/mp3.

MIME type of audio/wav.

MIME type of application/x-shockwave-flash.

MIME type of application/x-html5-ad-zip.

MIME type of image/gif.

MIME type of image/jpeg.

MIME type of image/png.

MIME type of application/vnd.ms-excel.

MIME type of application/msword.

MIME type of application/pdf.

MIME type of application/rtf.

MIME type of text/html.

The received value is not known in this version.

The mime type has not been specified.

Fifteen minutes past the hour.

Forty-five minutes past the hour.

Thirty minutes past the hour.

The value is unknown in this version.

Not specified.

Zero minutes past the hour.

Mobile app vendor for Apple app store.

Mobile app vendor for Google app store.

Used for return value only.

Not specified.

Mobile phones.

Tablets.

Used for return value only.

Not specified.

April.

August.

December.

February.

January.

July.

June.

March.

May.

November.

October.

September.

The value is unknown in this version.

Not specified.

Specifies that a user is excluded from seeing the ad if they are in advertiser's excluded locations.

Specifies that a user is excluded from seeing the ad if they are in, or show interest in, advertiser's excluded locations.

The value is unknown in this version.

Not specified.

Your offline data ingestion setup is active and optimal for downstream processing.

Your offline ingestion setup is active, but there are further improvements you could make.

Your offline ingestion setup is active, but there are errors that require your attention.

Your offline ingestion setup has not received data in the last 28 days, there may be something wrong.

Used for return value only.

Not specified.

Connection platform.

Google Ads API.

Google Ads web client, which could include multiple sources like Ads UI, SFTP, etc.

Used for return value only.

Not specified.

The average transaction value is unusually high for your account.

The matched transactions are insufficient.

The uploaded transactions are insufficient.

The average transaction value is unusually low for your account.

There's a currency code that you haven't used before in your uploads.

Used for return value only.

Not specified.

Match rate range for offline data upload entity is between 20% and 30%.

Match rate range for offline data upload entity is between 31% and 40%.

Match rate range for offline data upload entity is between 41% and 50%.

Match rate range for offline data upload entity is between 51% and 60%.

Match rate range for offline data upload entity is between 61% and 70%.

Match rate range for offline data upload entity is between 71% and 80%.

Match rate range for offline data upload entity is between 81% and 90%.

Match rate range for offline data upload entity is more than or equal to 91%.

Match rate range for offline data upload entity is between 0% and 19%.

Default value for match rate range.

Not specified.

Uploaded data has failed to be processed.

The job has been successfully created and pending for uploading.

Upload(s) have been accepted and data is being processed.

Uploaded data has been successfully processed.

Used for return value only.

Not specified.

Customer Match user list data.

Customer Match with attribute data.

Store Sales Direct data for self service.

Store Sales Direct data for third party.

Used for return value only.

Not specified.

Equals to the specified version.

Greater than or equals to the specified version.

Used for return value only.

Not specified.

Optimize for pre-registration.

Optimize for call clicks.

Optimize for driving directions.

Used as a return value only.

Not specified.

Not a parent.

Parent.

Undetermined parental status.

Used for return value only.

Not specified.

Pay per interaction.

Pay per conversion value.

Pay per conversion.

Pay per guest stay value.

Used for return value only.

Not specified.

Used for return value only.

Not specified.

The upgrade to a Performance Max campaign is complete.

The campaign is eligible for upgrade to a Performance Max campaign.

The upgrade to a Performance Max campaign failed.

The upgrade to a Performance Max campaign is in progress.

Lets you dynamically inject custom data into the title and description of your ads.

If you sell your product through retail chains, affiliate location extensions let you show nearby stores that carry your products.

Lets you provide users with a link that points to a mobile app in addition to a website.

Lets you attach a phone number to an ad, allowing customers to call directly from the ad.

Lets you include additional text with your search ads that provide detailed information about your business, including products and services you offer.

Indicates that this feed is for a custom dynamic remarketing type.

Indicates that this feed is for education dynamic remarketing.

Indicates that this feed is for flight dynamic remarketing.

Indicates that this feed is for hotels and rentals dynamic remarketing.

Indicates that this feed is for job dynamic remarketing.

Indicates that this feed is for local deals dynamic remarketing.

Indicates that this feed is for real estate dynamic remarketing.

Indicates that this feed is for travel dynamic remarketing.

Lets you attach an image to an ad.

Lets you show locations of businesses from your Business Profile in your ad.

Allows users to see your ad, click an icon, and contact you directly by text message.

Lets you display prices for a list of items along with your ads.

Lets you highlight sales and other promotions that let users see how they can save by buying now.

Lets you show links in your ad to pages from your website, including the main landing page.

Lets you add more info to your ad, specific to some predefined categories such as types, brands, styles, etc.

Used for return value only.

Not specified.

Surfaces owned and operated by Google(for example, 'tv.google.com').

Mobile application categories(for example, 'Games').

mobile applications(for example, 'mobileapp::2-com.whatsthewordanswers').

Used for return value only.

Not specified.

Websites(for example, 'www.flowers4sale.com').

YouTube channels(for example, 'youtube.com::L8ZULXASCc1I_oaOT0NaOQ').

YouTube videos(for example, 'youtube.com/video/wtLJPvx7-ys').

Serves without restrictions.

Serves with restrictions.

Will not serve in targeted countries, but may serve for users who are searching for information about the targeted countries.

Will not serve.

The received value is not known in this version.

No value has been specified.

The resource is eligible and may be serving but could still undergo further review.

Currently under review.

Primary review complete.

The resource has been resubmitted for approval or its policy decision has been appealed.

The received value is not known in this version.

No value has been specified.

Constrained for all targeted countries, but may serve in other countries through area of interest.

Could increase coverage beyond normal.

May be of interest, but does not limit how the resource is served.

The resource cannot serve at all because of the current targeting criteria.

The resource will not be served under some circumstances.

The resource will not be served.

The received value is not known in this version.

No value has been specified.

The display url.

The final mobile url.

The final url.

The tracking url template, with substituted mobile url.

The tracking url template, with substituted desktop url.

The received value is not known in this version.

No value has been specified.

Landing page doesn't work on Android device.

Landing page doesn't work on desktop device.

Landing page doesn't work on iOS device.

The received value is not known in this version.

No value has been specified.

Google internal crawler issue when communicating with DNS.

Host name not found in DNS when fetching landing page.

The received value is not known in this version.

No value has been specified.

Specifies that an ad is triggered if the user is in or regularly in advertiser's targeted locations.

Specifies that an ad is triggered if the user is in, or shows interest in, advertiser's targeted locations.

Specifies that an ad is triggered if the user searches for advertiser's targeted locations.

The value is unknown in this version.

Not specified.

'Average' qualifier for the price.

'From' qualifier for the price.

Used for return value only.

Not specified.

'Up to' qualifier for the price.

Per day.

Per hour.

Per month.

Per night.

Per week.

Per year.

Used for return value only.

Not specified.

The type for showing a list of brands.

The type for showing a list of events.

The type for showing locations relevant to your business.

The type for showing sub-regions or districts within a city or region.

The type for showing a collection of product categories.

The type for showing a collection of related product tiers.

The type for showing a collection of service categories.

The type for showing a collection of related service tiers.

The type for showing a collection of services offered by your business.

Used for return value only.

Not specified.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: MONEY.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: MONEY.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: MONEY.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: MONEY.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: MONEY.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: MONEY.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: MONEY.

Data Type: STRING.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: MONEY.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Used for return value only.

Not specified.

The product is in stock.

The product is out of stock.

The product can be preordered.

Used for return value only.

Enum unspecified.

Level 1.

Level 2.

Level 3.

Level 4.

Level 5.

Used for return value only.

Not specified.

The category is enabled.

The category is obsolete.

Used for return value only.

Not specified.

The item is sold in local stores.

The item is sold online.

Used for return value only.

Not specified.

The item is matched to its online or local stores counterpart, indicating it is available for purchase in both ShoppingProductChannels.

The item is sold through one channel only, either local stores or online as indicated by its ProductChannel.

Used for return value only.

Not specified.

The product condition is new.

The product condition is refurbished.

Used for return value only.

Not specified.

The product condition is used.

First product custom attribute.

Second product custom attribute.

Third product custom attribute.

Fourth product custom attribute.

Fifth product custom attribute.

Used for return value only.

Not specified.

The issue prevents the product from showing in ads.

Used for return value only.

Not specified.

The issue limits the performance of the product in ads.

The invitation is accepted.

The invitation has timed out before being accepted by the invitee.

This invitation has been sent by a user on the other account.

The invitation has been rejected by the invitee.

An invitation has been sent to the other account.

The invitation is revoked by the user who sent the invitation.

Used for return value only.

Not specified.

The product can show in ads.

The product can show in ads but may be limited in where and when it can show due to identified issues.

The product cannot show in ads.

Used for return value only.

Not specified.

Level 1.

Level 2.

Level 3.

Level 4.

Level 5.

Used for return value only.

Not specified.

Used for return value only.

Not specified.

'Up to'.

Back To School.

Black Friday.

Boxing Day.

Carnival.

Chinese New Year.

Christmas.

Cyber Monday.

Diwali.

Easter.

Eid al-Adha.

Eid al-Fitr.

End of any season.

Epiphany, also known as Three Kings' Day.

Fall Sale.

Father's Day.

Halloween.

Hanukkah.

Holi.

Independence Day in any country.

Labor Day.

Mother's Day.

National Day in any country.

Navratri.

New Year's.

Parent's Day.

Passover.

Ramadan.

Rosh Hashanah.

Singles Day.

Available in Thai: Songkran.

Spring Sale.

St.

Summer sale.

Used for return value only.

Not specified.

Valentine's Day.

Winter Sale.

Women's Day.

Available in Japanese: Year-end Gift.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: MONEY.

Data Type: STRING.

Data Type: MONEY.

Data Type: INT64.

Data Type: STRING.

Data Type: DATE.

Data Type: DATE.

Data Type: STRING.

Data Type: URL.

Used for return value only.

Not specified.

Kilometers.

Miles.

Used for return value only.

Not specified.

Quality of the creative is above average.

Quality of the creative is average.

Quality of the creative is below average.

Used for return value only.

Not specified.

Between 18 and 24 years old.

Between 18 and 34 years old.

Between 18 and 44 years old.

Between 18 and 49 years old.

Between 18 and 54 years old.

Between 18 and 64 years old.

Between 18 and 65+ years old.

Between 21 and 34 years old.

Between 25 and 34 years old.

Between 25 and 44 years old.

Between 25 and 49 years old.

Between 25 and 54 years old.

Between 25 and 64 years old.

Between 25 and 65+ years old.

Between 35 and 44 years old.

Between 35 and 49 years old.

Between 35 and 54 years old.

Between 35 and 64 years old.

Between 35 and 65+ years old.

Between 45 and 54 years old.

Between 45 and 64 years old.

Between 45 and 65+ years old.

Between 50 and 65+ years old.

Between 55 and 64 years old.

Between 55 and 65+ years old.

65 years old and beyond.

The value is unknown in this version.

Not specified.

Google Video Partners (GVP) network.

Used as a return value only.

Not specified.

YouTube network.

A combination of the YouTube network and the Google Video Partners network.

In-Feed ad surface.

In-Stream bumper ad surface.

In-Stream non-skippable ad surface.

In-Stream skippable ad surface.

Shorts ad surface.

The value is unknown in this version.

Not specified.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: STRING.

Data Type: URL_LIST.

Data Type: URL_LIST.

Data Type: STRING.

Data Type: URL.

Data Type: STRING.

Data Type: INT64.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING.

Data Type: STRING_LIST.

Data Type: URL.

Used for return value only.

Not specified.

A subscription in the enabled state will automatically apply any recommendations of that type.

Recommendations of the relevant type will not be automatically applied.

Output-only.

Not specified.

Recommendation to add call assets to campaign or customer level.

Recommendation to add callout assets to campaign or customer level.

Budget recommendation for campaigns that are currently budget-constrained (as opposed to the FORECASTING_CAMPAIGN_BUDGET recommendation, which applies to campaigns that are expected to become budget-constrained in the future).

Recommendation to create a custom audience.

Recommendation to update a campaign to use Display Expansion.

Recommendation to enable dynamic image extensions on the account, allowing Google to find the best images from ad landing pages and complement text ads.

Recommendation to enable Enhanced Cost Per Click for a campaign.